Search engine optimisation strategies and ranking improvements.
SEO keeps changing. What worked three years ago might be useless now, and Google's algorithm updates can shift rankings overnight. But the fundamentals still hold: good content, solid technical foundations, and a site that loads fast on real devices.
We write about SEO from a hosting and technical perspective. Structured data, crawlability, server response times, and the overlap between site speed and rankings. Less theory, more of what you can actually do today to improve your visibility in search.
Most local business websites claim trust. Lockerfella publishes the evidence. A walk through a live UK locksmith site that maps every E-E-A-T letter to dated, named, verifiable proof, framed against Google's 15 May 2026 non-commodity guidance and the May 2026 core update.
On 30 April 2026 Google made Preferred Sources available in every supported language, with formal publisher guidance and a documented deeplink. Our Discover Search Console shows 10 clicks across 12 months. Here's what we deployed on 365i.co.uk and what UK SME publishers should think about before doing the same.
E-E-A-T in 2026 is a build problem, not a writing problem. The fix has three parts: write non-commodity, prove it to humans, expose it to machines. Real code, live screenshots, and the traffic numbers from shipping it on our own site.
A wave of new domain endings arrives in 2026 as ICANN opens its first application round since 2012. Big brands are queuing up for their own .brand extension. Here's what it means for UK businesses, brand identity, and how AI systems read the web.
Webflow locks your CMS content to their servers. Cloudflare's EmDash only runs its security features on Cloudflare. WordPress lets you host anywhere. Here's the honest comparison nobody else is making.
Every comparison on page one of Google is funded by affiliate commissions. This one isn't. We run a WordPress hosting company, but we'll tell you where Shopify, Squarespace and Wix genuinely win, and where WordPress still wins everything else.
A 180-page Lords report warns that AI companies are scraping UK website content without permission, payment, or disclosure. The committee wants licensing, not opt-out. Here's what it means for the 5.5 million UK businesses publishing content online, and five steps you can take before the law catches up.
Every week someone on LinkedIn announces the death of SEO, websites, or WordPress. The internet has been dying since 2005 and yet here we all still are. Meanwhile, the real conversion killer is painfully boring: your hosting is too slow.
The web has seen this pattern twice before: robots.txt in 1994, sitemaps in 2005. AI Discovery Files are at that same early stage. 99.7% of UK websites have none deployed. Here's what they are, why they matter, and how to get started.
Profound just closed $96 million at a billion-dollar valuation to track what AI says about brands. Fortune 500 firms are already using it. Here's what this means for UK businesses that can't spend thousands on enterprise AI tools, and the free steps you can take today.
Most guides start at the search bar. This one starts at the trademark office. Here's how to check domain availability properly: avoid front-running traps, check for blacklisted history, match your social handles, and secure the right extensions before someone else does.
378.5 million domains registered globally means your first choice is probably gone. Here's how to check what you're actually dealing with, find a better alternative, buy it through the aftermarket, or grab it for £35 when it expires through Nominet's drop catching process.
8.4 million businesses use .co.uk. 1.4 million use .uk. After 12 years, the shorter extension never overtook the original. Here's what Nominet's data actually says, when each extension makes sense, and why most UK businesses should register both.
Your XML sitemap is the best inventory of what Google knows about your site. Our free Post Sitemap to CSV tool discovers every sitemap, fetches all page titles, and exports the lot as a spreadsheet. No sign-up, no page limits.
Over 150,000 domains expire every day. Our free WHOIS Lookup tool queries RDAP servers to show registration dates, expiry, nameservers, EPP status codes, registrar info, and DNSSEC for any domain. No sign-up needed.
73% of websites have robots.txt errors that hurt their search visibility. Our free Robots.txt Checker parses every crawl rule, lets you test URL paths against them, and flags the mistakes that block search engines and AI crawlers from your best content.
We built eight free SEO tools and gave them away. HTTP header grading, DNS health checks, HTTPS inspection, meta tag analysis, robots.txt testing, WHOIS lookups, WordPress security scanning, and sitemap-to-CSV export. No sign-up, no limits, no catch.
Google rewrites 61% of title tags. Social platforms grab whatever they can find when OG tags are missing. Our free Meta Tag Checker shows you exactly how any page looks in Google results and social feeds, then flags the issues costing you clicks.
Research across 1,460 top websites confirms 93.5% have no AI Discovery Files. Of the 6.5% that do, 56% are invalid. A free WordPress plugin and open specifications can fix that.
The AI Discovery Files Directory is the first verified registry of AI-visible businesses. Free listings include dofollow backlinks from a .org.uk domain, an AI visibility score out of 100, and a live embeddable badge.
Having AI discovery files is one thing. Knowing whether ChatGPT actually recommends your business is another. The new Live ChatGPT Snapshot shows you real AI responses, not just file validation scores.
Ask three agencies what AI visibility means and you'll get three different answers. On January 10 we published the AI Visibility Definition: six precise terms that separate infrastructure checking from outcome tracking.
A January 2026 scan of one million websites found only 0.3% have AI discovery files. We tested 847 UK business sites: average score 12 out of 100. Here's what the data means and how to fix it.
OpenAI made ChatGPT search free for all 800 million users on January 7, 2026. We tested 200 UK business websites straight after. 97% had no AI discovery files. Average visibility score: 34 out of 100.
After a frustrating conversation about AI visibility vs SEO, I asked ChatGPT to explain the difference. Its answer nailed it: SEO helps you get found. AI discovery files help you get trusted. Trust is what gets you into the answer.
We tested SEMrush, AmIVisibleOnAI, Neil Patel Ubersuggest, and 365i's checker on the same website. One hid data behind paywalls. One gave fake results. One required account signup. Only one validated the actual AI discovery files.
Cloudflare's new robots.txt compliance tracker reveals which AI crawlers respect your rules and which ignore them. Testing across 47 UK business sites: 72% had violations. Sites with AI discovery files saw 43% fewer.
Version 1 checked if files existed. Version 2 uses actual AI to read them the way ChatGPT would. After testing 100+ sites, the biggest finding: having files isn't the problem. Having broken files is.
The follow-up to our beginner introduction. There's no formal standard requiring AI companies to read identity files. That's normal. Here's how AI actually decides what to mention, why ambiguity hurts more than absence, and what UK businesses should realistically expect.
10 structured files tell AI systems like ChatGPT and Claude exactly what your business does. Most websites have zero. Here's what each file does, how they work together, and why you need all 10.
ChatGPT doesn't search the web for every question. It relies on training data with knowledge cutoffs, and your website probably isn't in it. Here's why AI can't find your business and the practical steps to fix it.
The beginner introduction to AI identity files. They are plain text files that tell ChatGPT, Claude, and Gemini exactly who your business is. Most websites don't have them, which is why AI systems skip over them entirely. Here's what they are, why they matter, and how to get started. For the realistic expectations piece, see the follow-up "Why Websites Need Them".
800 million people use ChatGPT every week. Google AI Overviews appear in 60% of searches. Yet 97% of websites have no AI identity files. Here's what that's costing UK businesses and how to fix it.
Google's December 2025 core update wiped out Discover traffic for thousands of publishers overnight. Some lost 98% of impressions. Here's what happened, why this update was different, and how to protect your site.
365i launches a free AI Site Identity Tool that checks whether your website has basic AI-facing identity signals. With 194,000 sites adopting llms.txt but zero major platform commitments, most businesses have no way to verify their AI readiness.
AI chatbots are answering questions about your business right now, probably badly. Four small text files (llms.txt, ai.txt, brand.txt, ai.json) tell ChatGPT, Claude, and Gemini exactly what you do, what you sell, and how to describe you.
In December 2025, Google Discover began testing AI-generated headline rewrites that compress titles to four words. Three viral examples showed how the AI turned gaming articles into child exploitation accusations and created fake price announcements. Updated April 2026: the experiment continued through Q1 2026 and was followed by the late-December Discover collapse. AI-resistant headline advice still applies.
Google quietly added then removed an llms.txt file from Search Central while Discover rolled out AI Mode options that summarise your content before readers click through. SE Ranking's 300k-domain study still shows no citation benefit. Here's what actually matters.
Google Discover was driving massive traffic in late 2025: 50,000+ daily views to optimised WordPress sites. Read alongside our December 2025 update article on the algorithm change that hit publishers hard. The image, hosting-speed, and news-style structural advice still applies.
Most UK websites don't need a cookie banner at all. The Data (Use and Access) Act 2025 came into force on 5 February 2026 with new low-risk-cookie exemptions and PECR penalties up to £17.5m. Here's when consent is legally required, when you can skip it, and what to do instead of annoying your visitors with popups.
An llms.txt file tells AI tools like ChatGPT and Claude exactly who you are and what you do. Here's what to put in it, what to leave out, and how to make it work for your business.
Build a CSS FAQ accordion with schema markup, smooth animations, and responsive design. No jQuery, no frameworks. Just native HTML, CSS, and valid JSON-LD that earns Google rich snippets.
