Digital marketing strategies for growing your online business.
Digital marketing covers a lot of ground: search, email, social, paid ads, content. Most small businesses can't do all of it well, so the skill is knowing where to focus. The answer depends on your audience, your budget, and what you're actually selling.
We write about marketing from the perspective of businesses that run their own websites. Analytics setup, conversion tracking, landing page performance, and the technical bits that marketing guides tend to skip. If your site is the engine, these articles help you get more out of it.
A wave of new domain endings arrives in 2026 as ICANN opens its first application round since 2012. Big brands are queuing up for their own .brand extension. Here's what it means for UK businesses, brand identity, and how AI systems read the web.
That £1.99 hosting deal? Check the renewal price. SiteGround jumps to £13.99. Fasthosts goes from 40p to £11.99. We compared intro vs renewal pricing for every major UK provider and did the three-year maths.
Profound just closed $96 million at a billion-dollar valuation to track what AI says about brands. Fortune 500 firms are already using it. Here's what this means for UK businesses that can't spend thousands on enterprise AI tools, and the free steps you can take today.
Defense Secretary Hegseth gave Anthropic until Friday to drop Claude's safety guardrails or face the Defense Production Act. Eight of the ten largest US companies use Claude. Here's why this is a business continuity problem, not just a Washington power struggle.
378.5 million domains registered globally means your first choice is probably gone. Here's how to check what you're actually dealing with, find a better alternative, buy it through the aftermarket, or grab it for £35 when it expires through Nominet's drop catching process.
OpenAI launched ads in ChatGPT on 9 February, and by 19 February they were hitting users from the very first prompt. The $200,000 minimum locks UK small businesses out of the paid channel. But the organic answer slot above those ads is free, and AI discovery files are how you claim it.
Claude Sonnet 4.6 launched 17 February 2026 matching the then-flagship Opus 4.6 on office tasks and financial analysis at a fifth of the price. Opus 4.7 has since taken over as Anthropic's flagship with 87.6% on SWE-bench Verified. Sonnet 4.6 remains the value pick for office work and computer use.
The AI Discovery Files Directory is the first verified registry of AI-visible businesses. Free listings include dofollow backlinks from a .org.uk domain, an AI visibility score out of 100, and a live embeddable badge.
Having AI discovery files is one thing. Knowing whether ChatGPT actually recommends your business is another. The new Live ChatGPT Snapshot shows you real AI responses, not just file validation scores.
Ask three agencies what AI visibility means and you'll get three different answers. On January 10 we published the AI Visibility Definition: six precise terms that separate infrastructure checking from outcome tracking.
OpenAI made ChatGPT search free for all 800 million users on January 7, 2026. We tested 200 UK business websites straight after. 97% had no AI discovery files. Average visibility score: 34 out of 100.
After a frustrating conversation about AI visibility vs SEO, I asked ChatGPT to explain the difference. Its answer nailed it: SEO helps you get found. AI discovery files help you get trusted. Trust is what gets you into the answer.
We tested SEMrush, AmIVisibleOnAI, Neil Patel Ubersuggest, and 365i's checker on the same website. One hid data behind paywalls. One gave fake results. One required account signup. Only one validated the actual AI discovery files.
The follow-up to our beginner introduction. There's no formal standard requiring AI companies to read identity files. That's normal. Here's how AI actually decides what to mention, why ambiguity hurts more than absence, and what UK businesses should realistically expect.
800 million people use ChatGPT every week. Google AI Overviews appear in 60% of searches. Yet 97% of websites have no AI identity files. Here's what that's costing UK businesses and how to fix it.
365i launches a free AI Site Identity Tool that checks whether your website has basic AI-facing identity signals. With 194,000 sites adopting llms.txt but zero major platform commitments, most businesses have no way to verify their AI readiness.
Grok AI spread false information about the Bondi Beach terrorist attack, inventing a fictional hero and misidentifying victims. Here's why UK WordPress site owners using AI for content need to pay attention to the Online Safety Act and implement proper verification workflows.
OpenAI shipped GPT-5.2 three weeks early in December 2025 after Google's Gemini 3 topped AI benchmarks. Updated April 2026 with the GPT-5.3 and GPT-5.4 releases that followed. The "code red" worked, then the cycle kept moving.
ChatGPT's new image generator does crisp text, remembers your brand style, and costs less than MidJourney. Here's how they compare for WordPress professionals who create content daily.
Three months testing ChatGPT, Claude, and Manus for real client work. Originally published May 2025 and refreshed for the April 2026 lineup: GPT-5.4, Claude Opus 4.7 and Sonnet 4.6, and Manus post-Meta-acquisition with credit-based pricing.
Testing Manus AI against real WordPress hosting workflows: site builds, content planning, theme development, maintenance, and client reporting. What works, what doesn't, and where AI agents fit.
Three months of real business use across ChatGPT, Claude, Grok, and DeepSeek. Originally published April 2025 and refreshed for the April 2026 lineup: GPT-5.4, Claude Opus 4.7 and Sonnet 4.6, Grok 4, and DeepSeek V3.2.
