.menu Domain
Put Your Menu Front and Centre
Register your .menu domain from just £32.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .menu domain?
The .menu domain gives restaurants, takeaways, and food services a dedicated space to showcase their offerings. Customers searching for somewhere to eat can land directly on your dishes, prices, and specials.
Who should register .menu?
Restaurants, takeaways, food delivery services, and hospitality businesses displaying menus online.
Why choose .menu?
- Drives diners straight to your dishes
- Clean and descriptive web address
- Works alongside your main site
- Ideal for QR code table menus
Who runs .menu, and since when
Registry data from the .menu delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Dot Menu Registry LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 13 November 2013
- Who can register
- Open to anyone worldwide, with no hospitality or catering test
- Checked against the registry's own policy
- Our price
- £32.99 a year
- Ex VAT. Renews at the same price
- Transfer in
- £32.99
- Adds a year to whatever is left on the domain
Why a .menu domain can weaken your main site
Start with the mistake, because it is the common one. If yourrestaurant.co.uk is the website and yourrestaurant.menu holds the menu, you now run two sites instead of one. Every link, mention and share the menu earns builds authority on a domain that has none of your history, and the page people search for by name, your menu, sits on the weaker of the two. Search engines have no way to credit one for the other.
There is a version of this that works, and it is worth the money. Google's structured data documentation for a local business includes a menu property whose value is the fully qualified URL of the menu. That URL can be anything you like, so a four-character address is easy to print on a table card, to encode in a QR code, to chalk on a board and to say down the phone. Point it at the menu page on your main site with a redirect, and you get the short address without splitting anything.
This is also the odd one out in the food extensions. It is not an Identity Digital property. IANA records Dot Menu Registry LLC of Beverly Hills as the sponsoring organisation, delegated on 13 November 2013, running its own WHOIS at whois.nic.menu and its own RDAP service. A small independent registry is not a problem in itself, but it does mean the policies, the reserved names and the pricing follow their own course rather than a large portfolio's.
Buy it as the short address that redirects. Do not buy it as the place your menu lives.
Is .menu the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.menu works well if
- You want a short address for table cards and QR codes that a customer can read at a glance and type on a phone without errors.
- You already run a .co.uk and want a scanned code to land straight on the menu page rather than the homepage, saving a tap.
- Your business name is long, and the address you say on the phone needs to be shorter than the one on your letterhead.
- You publish local business structured data and want a memorable URL for the menu property Google documents.
Look elsewhere if
- You are planning to build the menu as a separate website. That divides your site in two and leaves the most-searched page on the domain with no history.
- The word only fits food. Move into catering, retail or events and the address stops describing what you do.
- It is an extra annual bill on top of the .co.uk you will still need, so treat it as a second domain rather than a cheaper first one.
Only buying one domain? Make it the .co.uk and put the menu at yoursite.co.uk/menu/, where it feeds the same site. See .co.uk pricing.
.menu vs .restaurant: which should you register?
These two answer different questions. One names a page. The other names a business. Confusing them is how restaurants end up with a menu that outranks their own homepage on a domain they barely maintain.
Use .restaurant as a main address when you want the extension to describe the whole operation and you accept the ten letters that come with it. Use .menu as a redirect when the job is to be short, sayable and scannable, and the destination is a page on a site you already own.
They also come from different places. .restaurant sits in Identity Digital's portfolio with that group's shared policies; .menu is run by an independent registry with its own. That rarely matters day to day, but it is worth knowing when you are comparing renewal prices years from now.
| .menu | .restaurant | |
|---|---|---|
| What it names | One page or section | The whole business |
| Characters after the dot | Four | Ten |
| Registry | Dot Menu Registry LLC | Binky Moon, part of Identity Digital |
| In the root zone since | 2013 | 2014 |
| Best used as | A short redirect | A main address |
.menu domain questions, answered
What people ask us before registering a .menu domain.
Can't find what you're looking for?
Ask us directlyIncluded with Your .menu Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Food & Drink Domains Extensions
Register your .menu domain today
Secure your .menu domain from just £32.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
