.coffee Domain
Freshly Ground Branding for Coffee Lovers
Register your .coffee domain from just £35.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .coffee domain?
The .coffee domain is crafted for roasters, independent coffee shops, baristas, and subscription services. It signals passion for the craft and pairs naturally with a brand name or origin story.
Who should register .coffee?
Coffee roasters, speciality coffee shops, baristas, and coffee subscription services.
Why choose .coffee?
- Speaks to craft coffee culture
- Pairs well with brand or origin names
- Appeals to speciality audiences
- Distinctive and memorable
Who runs .coffee, and since when
Registry data from the .coffee delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 19 December 2013
- Who can register
- Open to anyone worldwide, with no trade checks and no local presence rule
- Checked against the registry's own policy
- Our price
- £35.99 a year
- Ex VAT. Renews at the same price
Choosing .coffee once the short .com has gone
If you are naming a roastery today, the short .com went a long time ago and the .co.uk usually went with it. That is the situation this extension is built for. Put the brand in front and the four letters after the dot finish the phrase: the name says who you are, the extension says what you sell, and the whole address is short enough to print on a cup without shrinking the type.
It is a first-wave extension, delegated in December 2013 and run by Binky Moon, one of the companies inside Identity Digital. It shares its rules with a large portfolio: the same Acceptable Use Policy, the same abuse reporting, and the same reserved names practice, which holds back certain premium names and lets the registry change that list from time to time. Ask us for the price on the exact name you want before you plan around it, because the registration figure and the renewal figure are not always the same number.
What a .coffee domain will not do is help you locally. Google's documentation describes generic top-level domains as domains that are not associated with specific locations, so this one hands Google nothing about where you are. A cafe with a door and a queue outside it gets found through a Google Business Profile, an accurate address on the page and reviews. The extension is invisible to every part of that.
So the split is roughly this. Selling coffee by post, by subscription or into the trade, where the brand travels further than you do, and .coffee earns its keep. Serving flat whites to people who work three streets away, and the .co.uk is the better first buy with the difference spent on photography.
Is .coffee the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.coffee works well if
- You are launching a roastery or a subscription brand where the name plus the word coffee is the identity, so the address reads as one phrase rather than a compound.
- You print on cups, bags and van livery, where an address that reads at arm's length beats a longer one that is technically more familiar.
- Your trade is mail order or wholesale across the country, so a UK-specific extension would add nothing you can measure.
- Both the .com and the .co.uk for your name went to unrelated businesses and you would rather not hyphenate or bolt an extra word on the front.
Look elsewhere if
- You run one shop and most of your custom walks past the window. Local results come from your Google Business Profile, and the extension plays no part in them.
- Cost matters. This is an annual bill several times a .co.uk, for as long as you trade, and premium names are dearer again.
- You take orders and bookings by phone. Said aloud, it invites people to type .com anyway, and you will be correcting that for years.
Trading from one shop with local customers? The .co.uk costs less and carries a UK signal in Google that this cannot. See .co.uk pricing.
.coffee vs .co.uk: which should you register?
These two are not really competing for the same job, which is why plenty of coffee businesses end up with both. The .co.uk is the address customers type from habit and the one Google reads as a British site. The .coffee is the address you say out loud and print on packaging.
Where .co.uk wins: price, the country signal in search, free WHOIS privacy for a UK individual under Nominet's rules, and a transfer that completes almost instantly because it is an IPS tag change rather than an authorisation code and a waiting period. Where .coffee wins: availability of a clean short name, and the fact that the extension does a word of work your competitors have to fit inside their name.
If you can only justify one, take the .co.uk. If you can justify two, make the .coffee the one on the bag and point it at the .co.uk.
| .coffee | .co.uk | |
|---|---|---|
| Type | Generic, delegated 2013 | UK country-code, run by Nominet |
| Location signal | None | United Kingdom |
| WHOIS privacy | Paid add-on | Free for UK individuals |
| Annual cost | Several times a .co.uk | Low |
| Transfer to us | Days, with an authorisation code | Near instant IPS tag change |
.coffee domain questions, answered
What people ask us before registering a .coffee domain.
Can't find what you're looking for?
Ask us directlyYes. There is no trade check, no local presence rule and nothing to prove about roasting, retailing or serving coffee. Identity Digital lists it in its portfolio with no eligibility note against it. What does apply is the registry's Acceptable Use Policy, which lets it deny, suspend, cancel, redirect or transfer a registration, and its reserved names practice, which holds certain names back. So the answer is yes, subject to the name being available and not reserved.
It is neutral. Google describes generic top-level domains as domains that are not associated with specific locations, so a .coffee address gives no country signal in either direction. That matters most if your customers search from the UK, because a .co.uk does carry that signal and this does not. The extension is not a ranking factor by itself. What moves the needle for a coffee business is the content, the reviews and, for anyone with premises, the Google Business Profile.
Several times more, every year, for as long as you keep it. That is the honest headline and it is worth doing the sum over ten years rather than one, because a domain is a permanent line in the accounts rather than a launch cost. Short one-word names are dearer again: Identity Digital reserves certain premium names and can change that list, so the price on the exact name you want may not match the standard figure shown here. Ask us to check before you commit.
A single shop with local trade should take the .co.uk. Nearly all of that custom arrives through Google Maps, the local pack and word of mouth, and none of those look at your extension. A roaster or subscription brand selling nationally is the opposite case: no local catchment to protect, a brand that has to work on packaging, and a real argument for the shorter address. Plenty of businesses run both, with the .coffee pointing at the .co.uk.
Included with Your .coffee Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Food & Drink Domains Extensions
Register your .coffee domain today
Secure your .coffee domain from just £35.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
