.farm Domain
Rooted in Agriculture, .farm
Register your .farm domain from just £33.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .farm domain?
The .farm domain is the natural online home for agricultural businesses, farm shops, and rural enterprises. It connects producers directly with customers looking for farm-fresh produce, local experiences, or agricultural services.
Who should register .farm?
Farms, farm shops, agricultural suppliers, and rural tourism businesses.
Why choose .farm?
- Authentic agricultural identity
- Connects producers to customers
- Short and recognisable
- Perfect for farm shops
Who runs .farm, and since when
Registry data from the .farm delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 19 December 2013
- Who can register
- Open to anyone, with no requirement to own or work land
- Checked against the registry's own policy
- Our price
- £33.99 a year
- Ex VAT. Renews at the same price
Why .farm suits some farm names and not others
Here is the trap nobody warns you about. Most British farms are already called Something Farm: Manor Farm, Home Farm, Hill Farm, Church Farm. Put that name in front of this extension and the address says the word twice, which readers hear even when they cannot say why it grates. It works when the name before the dot does not already contain it. A family name, a village, a hill, a river, or the thing you actually grow.
Delegated in December 2013 in the first wave of new extensions and run by Binky Moon, part of Identity Digital, it carries no eligibility conditions whatsoever. Nobody checks that you farm anything, own land or hold a holding number. The registry's Acceptable Use Policy applies as it does across that whole portfolio, and certain names are held back as premium, so the price on your specific name is worth asking about early.
The harder question is what a farm business needs its address to do. If your customers drive to the gate for a farm shop, a pick your own field or a campsite, the work is being done by your Google Business Profile and by having a real address and phone number on the page. Google lists those among the signals it uses for local results, and it describes generic extensions as not associated with specific locations. The word farm after the dot changes none of it.
Where a .farm domain travels is the post. Meat boxes, cheese, flour, wool, seed and apple juice have no local catchment to protect, and an address that names what you are beats one that names which county you are in.
Is .farm the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.farm works well if
- Your farm name does not already end in Farm, so the extension adds a word of meaning instead of repeating one.
- You sell nationwide by post: meat boxes, cheese, flour, wool, seed. The address describes the producer without pinning you to a county.
- You have diversified and want one address that covers the shop, the campsite and the wedding barn without having to choose between them.
- The .co.uk went to a different farm with the same name, which happens constantly with Home Farm and Manor Farm.
Look elsewhere if
- Your business is already called Something Farm. The address then repeats itself, and that is not a fault you can design around later.
- Nearly all your trade arrives by car. A .co.uk and a well-kept Google Business Profile do far more for that than any extension.
- It is an annual bill several times a .co.uk, and farms hold onto an address for decades rather than years.
Most of your trade arrives by car? The .co.uk carries a UK signal in Google that this does not, and costs less every year. See .co.uk pricing.
.farm vs .shop: which should you register?
Both are open generic extensions with no checks, so the choice is purely about which word does more for you. One claims that you produce the thing. The other claims that you sell it. For a farm running a box scheme, either is defensible and they pull in different directions.
.farm reads as provenance. It puts the emphasis on where the food came from, which is exactly what a direct-from-the-producer customer is buying. .shop reads as a transaction. It sets the expectation of a basket, a delivery slot and a checkout, which is useful if the ordering experience is the thing you want people to find.
Neither gives you anything in local search. If people come to you rather than the other way round, that money is better spent on the .co.uk and on getting your opening hours right everywhere they appear.
| .farm | .shop | |
|---|---|---|
| What the word claims | You produce it | You sell it |
| Reads as | Provenance | A storefront |
| Eligibility | Open, nothing to prove | Open, nothing to prove |
| Location signal | None | None |
| Main risk | Repeats a word most farm names contain | Says nothing about what you sell |
.farm domain questions, answered
What people ask us before registering a .farm domain.
Can't find what you're looking for?
Ask us directlyNo. There is no land requirement, no holding number to quote and no agricultural body to satisfy. Identity Digital lists it as an open extension with no eligibility note, so a supplier, a rural marketing agency or a community growing project can register one as easily as a livestock farm. The registry's Acceptable Use Policy still applies, and it can suspend or cancel a domain used for the abusive activity that policy sets out.
Usually not, and this is the case we would talk you out of. Manor Farm as a name plus .farm as an extension gives you an address that states the word twice, and the effect is worse spoken than written. If the name is fixed and you still want the extension, try the village, the parish, the family name or the produce in front of the dot instead. If none of those are free either, take the .co.uk and put the effort into the site.
No. Google describes generic extensions as not associated with specific locations, so this one carries no geographic meaning at all. The signals it does name include the address and phone number shown on your pages, the language and currency you use, and links from other local sites. For a farm shop the biggest single lever is a Google Business Profile with correct hours, because that is what feeds the map results people actually tap.
The domain is an asset like any other and it only moves if the sale contract says it does, so name it explicitly rather than assuming it goes with the land. Practically there are two separate jobs: changing the registered holder, and moving the domain to the buyer's registrar. Doing those in the wrong order can leave the domain locked for a period, which is awkward if the handover date is fixed. Talk to us before completion and we will sequence it properly.
Included with Your .farm Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
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Register your .farm domain today
Secure your .farm domain from just £33.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
