.fish Domain
Cast a Wider Net Online
Register your .fish domain from just £37.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .fish domain?
The .fish domain covers everything from fishmongers and seafood restaurants to recreational angling clubs and marine conservation charities. It's a short, punchy extension that works across the full spectrum of the fishing and seafood world. Fish and chip shops, fly-fishing guides, aquarium suppliers: all of them benefit from a domain that says exactly what they're about.
Who should register .fish?
Fishmongers, seafood restaurants, angling clubs, aquarium retailers, and marine conservation groups.
Why choose .fish?
- Covers commercial and recreational fishing
- Short and instantly understood
- Works for food, sport, and conservation
- Memorable for local businesses
Who runs .fish, and since when
Registry data from the .fish delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 13 February 2014
- Who can register
- Open to anyone worldwide, with no licence or trade body to satisfy
- Checked against the registry's own policy
- Our price
- £37.99 a year
- Ex VAT. Renews at the same price
What .fish signals to anglers, chefs and developers
Four audiences read this extension and none of them read it the same way. A fishmonger and a chip shop see food. An angling club and a charter skipper see sport. A marine charity sees the animal. And a software developer sees a shell, because fish is also the name of a command line program that describes itself as a smart and user-friendly command line shell for Linux, macOS, and the rest of the family. Nobody ordering whitebait is going to care. It is worth knowing anyway, because it tells you the word is not yours alone.
That breadth is the strength and the cost in one. The strength is that a name like the sea, the loch or the boat plus this extension reads as a complete idea with nothing left to explain. The cost is precision: heard cold, the address tells a listener your subject and not your trade, so a wholesaler still needs the next sentence.
The registry side is uncomplicated. IANA records Binky Moon as the sponsoring organisation, delegated on 13 February 2014, and it sits in the Identity Digital portfolio under that group's Acceptable Use Policy and reserved names practice. There is no eligibility test, no licence to produce and no trade association to join.
Where we would use it and where we would not. A chip shop or a wet fish counter lives on local trade, and the local pack is fed by a Google Business Profile rather than by a domain, so the .co.uk is the better first purchase. A fishery, a charter boat, a tackle brand, a smokehouse or a wholesaler selling beyond one town gets more from an address that names the subject and no county.
Is .fish the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.fish works well if
- You are an angling business, a charter skipper or a fishery whose customers travel to you from across the country, so a county in the name would narrow you for no gain.
- You supply the trade rather than the public, and you want the address to state what you deal in before anyone has read a word of the page.
- Your name is a sea, a loch, an estuary or a boat, and the extension finishes it cleanly without a second noun.
- A conservation charity or a research group wants the subject in the address instead of an acronym nobody outside the sector recognises.
Look elsewhere if
- You run a chip shop or a fishmonger's counter. That trade is almost entirely local, and local visibility comes from your Google Business Profile.
- Read aloud it prompts a question. People say "dot fish?" back at you, and a fair number will type .com regardless.
- It costs more each year than the .co.uk you will probably want anyway, so budget for two domains rather than one.
Selling over a counter to people who live nearby? The .co.uk is cheaper and carries a UK signal in Google. See .co.uk pricing.
.fish vs .com: which should you register?
The real comparison here is availability against familiarity. A readable .com in the seafood or angling space has been taken since the 2000s, so in practice you are choosing between a short .fish and a longer .com with an extra word bolted on.
.com is what people type when they are guessing, it carries no assumptions about your trade, and nobody has to be told it exists. .fish tells them the subject before the page loads, which is worth something on a van, a stand at a game fair or the side of a smoker.
The safest arrangement, if the budget allows it, is to hold both and point one at the other. That removes the typing problem completely and costs less than the sales you lose to it over a decade.
| .fish | .com | |
|---|---|---|
| In the root zone since | 2014 | 1985 |
| What visitors assume | You deal in fish | Nothing in particular |
| Readable names left | Many, in most categories | Few without hyphens or filler words |
| Typing mistakes | Some visitors default to .com | It is the default |
| Annual cost | Premium | Low |
.fish domain questions, answered
What people ask us before registering a .fish domain.
Can't find what you're looking for?
Ask us directlyNo. It is an open extension with no eligibility conditions, and it is used across food, sport and conservation. Angling clubs, tackle retailers, aquarium suppliers, charter boats, smokehouses and marine charities all sit comfortably in it, and so does anything using the word figuratively. The only real constraint is Identity Digital's Acceptable Use Policy, which prohibits things like malware distribution and phishing and lets the registry suspend or cancel a domain that breaches it.
Some will, and it is fair to plan for it rather than hope. The habit is strongest with older customers and anyone typing from memory after a phone call. Two things help. Register the matching .co.uk or .com if it is free and redirect it, which turns the mistake into a working link. And put the address in the places people copy rather than retype: an email signature, a Google listing, a QR code on your stand.
Yes, and clubs are one of the better fits for it. There is no membership test, no governing body approval and nothing to submit, so a club, a syndicate or a single fishery can register one directly. It also solves a naming problem clubs run into: the water is often named after a village or a river that a dozen other organisations share, and putting the subject after the dot separates you from the parish council and the local pub without lengthening the name.
It stops working, and the recovery gets more expensive the longer you leave it. After expiry the site and any email on the domain go down, then the domain enters a redemption period during which getting it back costs considerably more than a renewal would have. After that it is deleted and anyone in the world can register it. We send renewal reminders, but the reliable fix is a card on file that has not expired and a billing address you still read email at.
Included with Your .fish Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Food & Drink Domains Extensions
Register your .fish domain today
Secure your .fish domain from just £37.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
