.wine Domain
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Register your .wine domain from just £40.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .wine domain?
The .wine domain is crafted for vineyards, wine merchants, sommeliers, and wine bars. It carries an air of sophistication and immediately connects your brand to the world of fine wine.
Who should register .wine?
Wine merchants, vineyards, wine bars, sommeliers, and wine subscription services.
Why choose .wine?
- Sophisticated and refined branding
- Connects with wine enthusiasts
- Perfect for e-commerce and tastings
- Pairs elegantly with brand names
Who runs .wine, and since when
Registry data from the .wine delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2015
- Delegated 23 July 2015
- Who can register
- Open to anyone worldwide, with no wine trade verification
- Checked against the registry's own policy
- Our price
- £40.99 a year
- Ex VAT. Renews at the same price
What .wine offers a UK wine merchant
Three quite different businesses want this extension and only one of them should probably buy it. An English vineyard selling at the cellar door is a local business with a car park. An importer selling to the trade has no local customers whatsoever. A merchant shipping cases nationwide sits between the two. The extension says nothing at all about geography, which is exactly what the importer wants and exactly what the vineyard does not.
Google is unusually clear on that point. It describes generic top-level domains as domains that are not associated with specific locations, and it names the signals it does use for local results: addresses and telephone numbers on the pages, the language and currency you use, and links from other local sites. A vineyard in Kent gets none of that from the extension and all of it from a well-built .co.uk with the address in the footer.
The registry is Binky Moon, part of Identity Digital, and IANA records the delegation on 23 July 2015, which makes this the youngest of the food and drink extensions we sell. There are no trade conditions, no producer verification and nothing to submit. Short varietal and region words are the sort of thing a registry keeps back as premium under Identity Digital's reserved names policy, and it can change that list, so ask us for the figure on the exact name.
Where a .wine domain earns its place is a merchant or importer with a strong brand name and a national or export trade, and as a second address redirecting to a .co.uk.
Is .wine the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.wine works well if
- You import or wholesale, so you have no local catchment at all and a UK extension would say the wrong thing about your market.
- Your brand name is the whole identity and the extension completes it, sparing you from adding wines or cellars to the name itself.
- You ship nationally or export, and want one address that reads the same to a buyer in Leeds and a buyer in Lisbon.
- The .co.uk went to another merchant with a similar name, which happens constantly in a trade full of family surnames.
Look elsewhere if
- You run a vineyard or a shop people visit. Google builds local results from your address, your phone number and links from local sites, and this supplies none of them.
- It is an annual bill alongside the .co.uk you will keep regardless, and the short varietal and region names tend to be priced as premium.
- Spoken to anyone who has not met a new extension, it invites a follow-up question, and on a trade call that is a sentence you repeat every time.
Cellar door, tasting room or a shop people visit? The .co.uk does more for local search and costs less every year. See .co.uk pricing.
.wine vs .shop: which should you register?
Both are open, both are generic, and neither tells Google where you are. The difference is what the word claims about you, and for a wine business that distinction is worth thinking about properly.
.wine claims the product. It puts the emphasis on what is in the bottle, which suits a producer, an importer or a merchant whose expertise is the selling point. .shop claims the transaction. It sets up a basket, a delivery slot and a checkout, which is the right expectation if you carry beer and spirits too, or if the buying experience is what you want people to remember.
A merchant with a broad drinks list may find the narrower word works against them as the range grows. If you expect to sell more than wine within five years, that is an argument for the wider extension, or for a .co.uk that never boxes you in at all.
| .wine | .shop | |
|---|---|---|
| What the word claims | The product | The transaction |
| Reads as | A producer or specialist | A retailer |
| Location signal | None | None |
| Eligibility | Open, no trade checks | Open, no checks |
| Room to broaden | Limited to one drink | Any product, any category |
.wine domain questions, answered
What people ask us before registering a .wine domain.
Can't find what you're looking for?
Ask us directlyAnyone can. There is no producer verification, no trade membership to evidence and no alcohol licence to show, and Identity Digital lists the extension in its portfolio with no eligibility note against it. A writer, a club, a tasting society or a software company could register one. What binds every holder is the registry's Acceptable Use Policy, which prohibits abusive activity and lets the registry deny, suspend, cancel, redirect or transfer a registration.
Not on its own, and it is worth being blunt about that. The extension is not a ranking factor and carries no location signal, so it changes nothing about how you appear in search. What sells wine online is stock you can actually ship, delivery that arrives unbroken, clear duty-inclusive pricing and tasting notes written by someone who has drunk the bottle. The address helps only at the margins, by being memorable enough that a customer comes back directly rather than through a comparison site.
A .co.uk, in nearly every case. A vineyard with a tasting room and a car park is a local business, and Google reads .co.uk as a UK site while treating this extension as carrying no location at all. The cellar door trade, the tours and the weddings all depend on maps and local results that a .co.uk supports and this does not. If the brand also sells nationally, hold the .wine as a second address and point it at the .co.uk.
Often, yes. Identity Digital reserves names across its extensions, including what it describes as certain premium names, and states that it may change that list from time to time. Grape varieties, regions and single common words are exactly the kind of label that ends up in that category, so the registration figure and the renewal figure for the name you want may both sit above the standard price shown on this page. Ask us to check the specific name before you plan a brand around it.
Included with Your .wine Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Food & Drink Domains Extensions
Register your .wine domain today
Secure your .wine domain from just £40.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
