.horse Domain
Saddle Up Your Equestrian Brand
Register your .horse domain from just £30.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .horse domain?
The .horse domain serves the equestrian world, from riding schools and livery yards to horse breeders and equine veterinary practices. The equestrian industry has a loyal, passionate customer base, and .horse gives businesses a domain that connects with riders and horse owners directly.
Who should register .horse?
Riding schools, livery yards, horse breeders, equine vets, and equestrian equipment retailers.
Why choose .horse?
- Speaks to the equestrian community
- Covers breeding, riding, and care
- Memorable for a loyal customer base
- Short and easy to share
Who runs .horse, and since when
Registry data from the .horse delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Registry Services, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 28 February 2014
- Who can register
- Open to anyone worldwide, with no equestrian connection required
- Checked against the registry's own policy
- Our price
- £30.99 a year
- Ex VAT. Renews at the same price
Who actually uses a .horse domain
The most useful published evidence about .horse domains is the registry's own showcase. GoDaddy Registry picks out three sites on its .horse page: Equilab, a ride-tracking app; the Certified Horsemanship Association, a US body that certifies riding instructors; and Shifty She, a Thoroughbred racehorse. An app, a certifying organisation and a horse. Not one livery yard, not one riding school.
Read that carefully before spending anything, because the British equestrian trade is mostly local businesses: yards, schools, farriers, saddlers, equine vets and physios. Those businesses get found through a place name and a map pin. A .horse is a generic extension with no country attached to it, so it contributes to neither.
Its own history has been quieter than most. It entered the root zone on 28 February 2014 under Top Level Domain Holdings Limited, the Minds and Machines applicant, and IANA recorded its transfer to Registry Services, LLC on 14 September 2021. Registry Services is GoDaddy Registry, which is why nic.horse now lands on a GoDaddy page. A change of registry operator is invisible to a domain holder: your registration, renewal date and nameservers all carry on unchanged.
Where .horse works is when the horse is the brand rather than the service. A stallion, a stud, a competition yard with a following, a breed society, a magazine, an app. If your customers are within an hour's drive and typing "livery near me" into a phone, register the .co.uk and put the difference towards better photographs.
Is .horse the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.horse works well if
- The horse is the brand. Studs, stallions, competition yards and breed societies all read naturally with the name in front and .horse behind.
- You are building a product for riders rather than a local service, so a national or international audience matters more to you than a county one.
- Your .co.uk needs "equestrian" or "equine" bolted on to be available, and you would rather have the short version.
- The address has to survive being read out at a show or painted on a lorry, where "dot horse" is easy to hear and hard to mishear.
Look elsewhere if
- You run a livery yard, riding school or equine practice serving one area. Local search is your traffic, and .horse carries no UK signal in Google.
- A good part of your clientele will type .co.uk whatever you print. That is not a criticism of them, it is a cost you carry in visits that never arrive.
- At £30.99 a year against £9.99 for a .co.uk, you pay three times over for an address most of your customers reach through a Facebook post anyway.
Yards, schools and equine practices serving one area get more from a .co.uk, at a third of the price. See .co.uk pricing.
.horse vs .club: which should you register?
Riding clubs, pony clubs and hunt or drag packs are the group most likely to be weighing these two, and they answer different questions. A .club names the kind of organisation you are. A .horse names the subject you exist for. Which one you want depends on whether the recognisable part of your name is the activity or the club itself.
There is a practical tiebreaker. If your name already ends in the word club, a .club address repeats it and a .horse address does not. If your name is a place plus the word club, neither extension saves you much, and a .co.uk will serve you better in local search than either.
On price the gap is £11 a year, which over the life of a club website is rarely the deciding factor. Say both out loud to a committee before you choose. That test settles this more often than a spreadsheet does.
| .horse | .club | |
|---|---|---|
| Annual price here | £30.99 | £19.99 |
| What it names | The animal and the sector | The kind of organisation |
| Natural second level | A horse, stud or brand name | The club name itself |
| Says what you do | Yes, to anyone | Only that you are a club |
| Registry | GoDaddy Registry since 2021 | A different operator |
.horse domain questions, answered
What people ask us before registering a .horse domain.
Can't find what you're looking for?
Ask us directlyAnyone can register one. ICANN lists the .horse registry agreement as base and non-sponsored, so there is no charter, no equestrian body vetting applications and no proof of anything to supply. That openness cuts both ways. A yard, stud or society name is not reserved for you on .horse, and the only way to hold it is to register it before somebody else does.
Usually not as your main address. A yard fills its boxes from within a small radius, and that traffic comes from local searches and the map results, where a .co.uk carries a UK signal and .horse carries none. A .horse can still earn its keep as a second name redirected at the main site, particularly if it is shorter or catchier on a gate sign. Start with the .co.uk and add to it.
Not in any way you would notice. IANA recorded the transfer from Top Level Domain Holdings to Registry Services, LLC, part of GoDaddy Registry, on 14 September 2021. Registration, expiry date, nameservers and DNS records all carried straight over. Registry transfers are a contractual matter between the operator and ICANN, and domain holders are not asked to do anything. Wholesale prices can move afterwards, which is the one thing worth watching.
Anywhere from a few hours to seven days, depending on how quickly your current registrar releases it. You will need the authorisation code from them and the domain has to be unlocked. ICANN transfer policy also allows a transfer to be refused if the domain was registered or last transferred within the previous 60 days. The remaining registration period carries over and the transfer adds a further year on top of it.
Included with Your .horse Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Sport Domains Extensions
Register your .horse domain today
Secure your .horse domain from just £30.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
