.bet Domain
The Domain for Betting and Odds
Register your .bet domain from just £21.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
This domain has registration restrictions
Anyone can register a .bet, but the registration terms require you to hold whatever authorisations and licences your gambling activity needs, and to report any material change to them. Read the full eligibility rules.
What is a .bet domain?
The .bet domain is built for the sports betting industry, from licensed bookmakers and tipster sites to odds comparison platforms. Short and punchy, it tells visitors exactly what your site is about. One thing to know before ordering: the registration terms make you represent that you hold whatever licences your sector requires, and nothing is checked at the checkout. Advertising remote gambling to consumers in Britain needs a Gambling Commission operating licence, so the address does not stand in for one.
Who should register .bet?
Licensed bookmakers, betting tipster sites, odds comparison platforms, and gambling affiliate publishers.
Why choose .bet?
- Three letters with zero ambiguity
- Purpose-built for the betting industry
- Works for operators and affiliates
- Short enough for mobile app branding
Who runs .bet, and since when
Registry data from the .bet delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Identity Digital Limited
- The organisation that runs the extension
- In the root zone since
- 2015
- Delegated 16 July 2015
- Who can register
- Open to register, but you must hold any gambling licence your activity requires
- Checked against the registry's own policy
- Our price
- £21.99 a year
- Ex VAT. Renews at the same price
The licence question behind every .bet registration
Nothing stops you buying a .bet domain this afternoon. What the ICANN registry agreement does is make you say something when you buy it. Gambling was one of the sectors singled out when the new extensions launched, so the .bet contract carries the safeguards that came with that: your registrar's terms must include your representation that you hold any authorisations, charters or licences the sector requires, plus a duty to report it if those credentials change.
In Great Britain that is not a formality. The Gambling Commission states that if you provide facilities for remote gambling and advertise to consumers in Britain, you need an operating licence from it. Point a .bet at a betting product aimed at British customers without one and the domain is the smallest of your problems.
Affiliates and odds comparison publishers sit in a different place, because they advertise rather than take stakes, though gambling advertising rules still reach them. Set the regulation aside for a second and the extension is one of the better-built ones: three letters, no ambiguity, and it survives being read out over a phone. Delegated in July 2015 and operated by Identity Digital.
Who is allowed to register .bet?
Anyone can register a .bet, but the registration terms require you to hold whatever authorisations and licences your gambling activity needs, and to report any material change to them.
- No check at purchase
- There is no verification step before the domain is issued and no form the registry reviews. The obligation is contractual: it sits in the registration agreement you accept at checkout, which is exactly why it gets missed.
- The credentials clause
- Specification 11 of the .bet registry agreement requires registrars to include a term in which the registrant represents that it possesses any necessary authorisations, charters, licences or related credentials for participation in the sector.
- What Britain requires
- The Gambling Commission says that anyone providing facilities for remote gambling and advertising to consumers in Britain needs an operating licence from it. That test is about what the site does, whatever the address ends in.
- If your licence changes
- The same specification requires registrants to report material changes to those credentials. Identity Digital also lists holding yourself out as having a status or authorisation you do not have among the abusive uses in its acceptable use policy, and reserves the right to deny, suspend, cancel, redirect or transfer a registration.
Rules taken from the ICANN registry agreement for .bet. Registry policy can change, so check before you buy if the answer matters to you.
Not sure whether you qualify? Ask us before you order and we will check the registry rules with you. We would rather answer the question than take an order the registry will refuse.
Is .bet the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.bet works well if
- You are a licensed operator and want a short address that names the product, leaving the brand free to be a brand rather than a description.
- You publish odds comparison, form or tipping content and want the extension to do the category labelling for you.
- You already hold the .com and want a memorable second address for a betting app or a single market launch.
Look elsewhere if
- You are not licensed and do not intend to be. The registration terms ask you to represent that you hold whatever credentials your activity needs.
- Your site only brushes against betting, for example a sports blog with an affiliate link. The address pulls you into a rulebook you did not plan for.
- The word narrows you permanently. A .bet address is awkward to reuse if the business moves into fantasy sport, gaming or plain sports media.
Publishing sports content rather than running a betting product? A .co.uk keeps your options open and costs less. See .co.uk pricing.
.bet vs .co.uk: which should you register?
A .co.uk says where you are; a .bet says what you do. For a licensed operator working the British market the honest answer is that both are useful and they do different jobs, because a UK gambling brand gains from looking unmistakably British and gains again from an address that needs no explanation.
The cost side is lopsided. A .co.uk is the cheapest extension we sell and renews for the same small figure indefinitely; a .bet costs roughly double. If the budget only stretches to one and your customers are all in Britain, take the .co.uk. If the product is the brand and you are marketing it beyond these islands, the .bet is the one people will remember.
.bet domain questions, answered
What people ask us before registering a .bet domain.
Can't find what you're looking for?
Ask us directlyYou do not need one to complete the purchase, but you agree at checkout that you hold whatever your activity requires. The .bet registry agreement obliges registrars to include a term in which you represent that you possess any necessary authorisations, charters or licences for the sector, and that you will report material changes to them. Separately, the Gambling Commission requires an operating licence for remote gambling advertised to consumers in Britain, whatever the domain ends in.
Yes, and many do. An affiliate advertising licensed operators is not itself providing gambling facilities, so it is in a different position from a bookmaker. Gambling advertising rules still apply to what you publish, and the credential representation in the registration terms still sits in your agreement, so read it rather than clicking past it. If your model changes later and you start taking stakes yourself, the licensing question becomes yours.
There is no blanket block on the extension. UK regulation targets the activity, not the address, so a licensed operator can trade on a .bet and an unlicensed one gains nothing by using a .co.uk instead. What the extension does do is advertise your sector to anyone looking at the address, including regulators, advertising platforms and payment providers, so it removes any chance of the business being overlooked.
Included with Your .bet Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Sport Domains Extensions
Register your .bet domain today
Secure your .bet domain from just £21.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
