.today Domain
Fresh Content, Every Day
Register your .today domain from just £26.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .today domain?
The .today domain signals currency and timeliness. News outlets, daily deal sites, event calendars, and trend-tracking platforms all benefit from a domain that implies "right now". It works brilliantly as a complementary domain for brands that publish daily content or run time-sensitive promotions.
Who should register .today?
News outlets, daily deal platforms, event calendars, and brands publishing time-sensitive content.
Why choose .today?
- Signals fresh, current content
- Ideal for news and daily deals
- Adds urgency and relevance
- Works as a primary or secondary domain
Who runs .today, and since when
Registry data from the .today delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 13 November 2013
- Who can register
- Open to anyone worldwide, with no eligibility checks and no documents to supply
- Checked against the registry's own policy
- Our price
- £26.99 a year
- Ex VAT. Renews at the same price
What a .today domain promises about your publishing
Most extensions say what you are. The .today domain says when, and that is a small difference with a large consequence. The address makes a claim about how often the site changes, and any visitor can test that claim in about two seconds by looking for the most recent date on the page.
Used properly, that is the whole appeal. A daily briefing, a fixture list, a deals page, a market report, a conference running to a published schedule: each of those is better served by an address that says the content is current than by one that says the company is respectable. Used badly, the extension turns on you. A brochure site whose last post is two years old, sitting on a .today address, is advertising its own neglect in the URL bar. No other extension does that. A stale .co.uk simply looks like a company, because "co uk" makes no promise about frequency.
So the question to settle before you order is not whether the name is free. It is whether you will still be publishing to it in eighteen months. If the honest answer is no, put the content on a page of your main site instead. That costs nothing extra and carries no expectation.
Who runs .today, and why the name you want may be unavailable
IANA entered .today into the root zone on 13 November 2013, among the first of the 2012 round of new generic extensions. The sponsoring organisation on record is Binky Moon, LLC, part of Identity Digital, which picked it up in a single IANA transfer dated 23 March 2018 that moved .academy and 195 other extensions at once. Almost nothing about .today is decided on its own merits any more. Reserved names, price tiers and acceptable use are portfolio policies applied across hundreds of extensions together.
Two of those policies decide what you can actually buy. Identity Digital's reserved names policy says it may hold back names for operational purposes, including certain premium names, which the registry may change from time to time, and the reserved list is given to registrars rather than published. Separately, its Domains Protected Marks List lets a trademark holder block a string across the entire portfolio without registering a single domain. A name can therefore be closed to you while nobody owns it. If a launch date depends on a particular .today name, secure the name first and announce afterwards.
Is .today the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.today works well if
- You publish on a schedule people can see: a daily edition, a weekly market report, a fixture list, a deals page that actually changes.
- The .today reads as the second half of the sentence your brand starts, so the whole address is something a person would say out loud.
- You need a separate home for a time-limited project, campaign or annual event, kept away from the main company site.
- Your audience arrives from social posts and newsletters rather than typing the address, so a familiar extension matters less than a memorable one.
Look elsewhere if
- The site will not be updated often. The word in the address sets an expectation, and a stale .today site fails it in public.
- It costs several times a .co.uk every year, for as long as you keep it. On a project that earns nothing, that gap decides whether it survives year four.
- Most of your customers search from the UK. Google reads a .co.uk as a UK site and a .today as a site with no country attached at all.
- You will be reading the address down the phone to people who are not online much. Expect to spell it, and expect some of them to try .com anyway.
Publishing only now and then, to UK customers? Put the updates on a page of your .co.uk and skip the second renewal. See .co.uk pricing.
.today vs .co.uk: which should you register?
These two answer different questions, which is why so many businesses end up holding both. A .co.uk is where a UK company lives. A .today is where a UK company publishes. The mistake is treating the second as a replacement for the first.
Where .co.uk wins: it costs a fraction as much every year, it is the extension a British customer types without thinking, and Google reads it as a signal that the site is meant for the UK. That last point is not marketing. A generic extension carries no country attached to it, so nothing in a .today address tells a search engine which market you are in.
Where .today wins: availability, and the fact that the extension is part of the message. If the name you want was taken on .co.uk years ago and the .today is free, and the thing you are building really does publish daily, the trade is a reasonable one.
The usual sensible arrangement is a .co.uk as the permanent address with the .today pointed at a section of it, or run as its own daily publication with a link home. That way the annual bill buys you something, rather than duplicating a site you already have.
| .today | .co.uk | |
|---|---|---|
| Type | Generic, no country attached | UK country-code |
| In the root zone since | 2013 | 1985 |
| Who may register | Anyone worldwide | Anyone worldwide |
| Signal to Google | None, treated as generic | United Kingdom |
| Annual cost | Several times a .co.uk | Low |
| What the name implies | The site changes often | A British business |
.today domain questions, answered
What people ask us before registering a .today domain.
Can't find what you're looking for?
Ask us directlyYes. There is no eligibility test, no local presence requirement and nothing to supply beyond the usual contact details. You do not have to run a news site, a publication or anything else that matches the word. The only names you cannot have are those the registry has reserved, those already registered, and those a trademark holder has blocked across Identity Digital's portfolio through the Domains Protected Marks List.
Several times more, every year. Check the current figure on this page against a .co.uk before you order, because the gap is not a one-off. A domain is an annual bill for as long as the business or the project exists, and the difference compounds quietly. That is worth accepting when the extension is doing real work in the name. It is not worth accepting for a site that would read just as well on a .co.uk.
No. Google has published that its systems treat new generic extensions the same as .com and .org, and that keywords in a top-level domain give no advantage or disadvantage in search. What a keyword extension can do is make a search result easier to read and a name easier to remember, which sometimes lifts click-through. Treat that as a marketing gain rather than a ranking one, and budget for it out of the marketing money.
Yes, and more visibly than on any other extension. The word in the address is a promise about currency, so a visitor who lands on a page dated eighteen months ago reads the mismatch immediately. Nothing breaks and nothing is taken away from you, but the domain stops helping and starts hurting. If the publishing schedule is uncertain, that risk is a good reason to keep the content on your main site instead.
Only if the business itself is the publication. A daily news service, a live pricing feed or a rolling events listing can carry it as a primary address without any awkwardness. A plumber, an accountant or a shop cannot, because the word makes a promise the business has no reason to keep. For those, register the .co.uk as the address and use a .today alongside it if you have something that actually changes week to week.
Yes. You will need the authorisation code from your current registrar, and the domain must be unlocked and more than 60 days past its registration or last transfer. Expect it to take hours to a few days rather than the near-instant IPS tag change a .uk domain gets. Your remaining registration period carries over and the transfer adds a year on top. Free DNS management, email forwarding and one free 10GB mailbox come with it.
Included with Your .today Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Lifestyle Domains Extensions
Register your .today domain today
Secure your .today domain from just £26.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
