.free Domain
The Most Powerful Word in Marketing
Register your .free domain from just £32.00/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
This domain has registration restrictions
Anyone may register a .free, but UK advertising rules restrict what you can call free and Amazon licenses the name rather than selling it. Read the full eligibility rules.
What is a .free domain?
"Free" is the single most compelling word in advertising, and this domain puts it right in your URL. Freemium software platforms, free resource libraries, open-source projects, and lead generation sites all benefit from a domain that promises value at no cost. It's a bold choice that sets visitor expectations before they even click.
Who should register .free?
Freemium software companies, open-source projects, free resource libraries, and lead generation platforms.
Why choose .free?
- Most compelling word in marketing
- Sets visitor expectations immediately
- Ideal for freemium models
- Strong click-through appeal
Who runs .free, and since when
Registry data from the .free delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Amazon Registry Services, Inc.
- The organisation that runs the extension
- In the root zone since
- 2016
- Delegated 27 October 2016
- Who can register
- Open to anyone worldwide, on a licence Amazon describes as revocable
- Checked against the registry's own policy
- Our price
- £32.00 a year
- Ex VAT. Renews at the same price
What UK rules say about a .free domain
The word free is regulated in British advertising, and putting it in a domain does not exempt you. CAP Code rule 3.23 says marketing communications must not describe a product as free, gratis, without charge or similar if the consumer has to pay anything beyond the unavoidable cost of responding and collecting or paying for delivery. That rule is marked as a prohibited practice, so it bites whether or not anyone was actually misled. Rule 3.24 requires you to make clear the extent of the commitment a consumer takes on to get the free thing, and rule 3.26 stops you calling something a free trial where a non-refundable purchase is required.
None of which prevents you registering the name. Amazon Registry Services sets no eligibility test on .free, its general availability registration policy was last updated on 10 January 2025, and Nominet UK, the organisation behind .uk, provides the technical back end. What the Advertising Standards Authority looks at is the copy around the domain, not the domain.
The honest use is a product where the free tier is real and unconditional: a tool, a resource library, an open-source project. Priced at about the same as a .online, it is an ordinary purchase, so the only question is whether the promise holds up.
Who is allowed to register .free?
Anyone may register a .free, but UK advertising rules restrict what you can call free and Amazon licenses the name rather than selling it.
- Who may register
- Anyone with the legal capacity to enter a registration agreement. There is no sector test, no eligibility check and no documents to supply. Names run from 1 to 63 characters and cannot start or end with a hyphen.
- What free legally means
- CAP Code rule 3.23 prohibits describing a product as free, gratis or without charge if the consumer must pay anything other than the unavoidable cost of responding and collecting or paying for delivery, including packing, packaging, handling or administration charges, or where the price of the product they must buy has been raised to fund the offer.
- Free trials and commitments
- Rule 3.24 requires marketing to make clear the extent of the commitment a consumer takes on to get a free offer, and rule 3.26 forbids using the term free trial to describe a satisfaction-or-money-back offer or one that requires a non-refundable purchase. A freemium site on this extension should read both before writing its pricing page.
- It is a licence, not a purchase
- Amazon's registration policy states that registration gives you a temporary, revocable and non-transferrable licence, and that you agree the registry may monitor or analyse any website or other online presence you associate with the domain. It also reserves the right to cancel, suspend or revoke a name for non-compliance, including inaccurate contact details, which you must certify annually.
Rules taken from the Amazon Registry .FREE registration policy. Registry policy can change, so check before you buy if the answer matters to you.
Not sure whether you qualify? Ask us before you order and we will check the registry rules with you. We would rather answer the question than take an order the registry will refuse.
Is .free the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.free works well if
- You run a freemium product with a real, unconditional free tier, and the promise in the address is one you can stand behind at an ASA hearing.
- You publish a resource library, calculator or open-source tool with no paywall anywhere near it.
- You want a campaign address for a specific giveaway and would rather it read as a proposition than as a subdirectory.
Look elsewhere if
- The free thing has conditions attached: card details up front, a non-refundable element, or a handling charge. CAP rule 3.23 is a prohibited practice, so intent does not save you.
- You are a professional services firm. A domain promising free undercuts the price you are trying to charge from the first impression onwards.
- You want an address that will still fit in five years, when the free tier has quietly become a fourteen-day trial.
Selling a paid product with a trial attached? A .online carries the same modern feel at a similar price without promising anything. See .online pricing.
.free vs .online: which should you register?
These two cost about the same, so the comparison is purely about what the address commits you to. A .online says nothing except that you exist on the internet, which is a low bar and a safe one. A .free makes a specific promise to a consumer, and in the UK that promise is regulated by the CAP Code rather than left to interpretation.
If the free offer is central, permanent and unconditional, .free is the stronger address by a distance because it does the selling before the click. If the offer is a trial, a sample or a loss leader with strings, take the .online and describe the offer carefully on the page, where you can qualify it properly.
.free domain questions, answered
What people ask us before registering a .free domain.
Can't find what you're looking for?
Ask us directlyYou can register it, but be careful how you advertise. CAP Code rule 3.23 prohibits describing something as free if the consumer has to pay anything beyond the unavoidable cost of responding and of collecting or paying for delivery, and it is a prohibited practice, so it applies regardless of whether anyone was misled. A freemium model with a real, permanent free tier is fine. A fourteen-day trial that needs card details up front is a different claim, and the domain will be read as part of the advertising.
Amazon Registry Services, Inc. under a registry agreement effective 10 December 2015, with Nominet UK as the registry services provider handling the technical back end. Nominet is the organisation that runs .uk, which means the infrastructure behind a .free is the same kind of operation behind millions of British domains. The general availability registration policy was last updated on 10 January 2025 and is published on Amazon Registry's terms and policies page.
It means the registration is described in the policy as a temporary, revocable and non-transferrable licence rather than as ownership, and that the registry may cancel, suspend or revoke the name for non-compliance with the policy, including failure to keep contact details accurate, which you must certify annually. The same policy states you agree the registry may monitor or analyse any website you associate with the domain. Most registries reserve broadly similar powers in vaguer language. Amazon writes them out, which is worth reading before you build on it.
Included with Your .free Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Lifestyle Domains Extensions
Register your .free domain today
Secure your .free domain from just £32.00/yr. Free DNS management, email forwarding, and 10GB mailbox included.
