.style Domain
Where Substance Meets Aesthetics
Register your .style domain from just £29.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .style domain?
The .style domain bridges fashion, interior design, and personal branding. Fashion bloggers, interior stylists, personal shoppers, and lifestyle brands all share an audience that cares about how things look. A .style domain signals that your site is about aesthetics, curation, and taste.
Who should register .style?
Fashion bloggers, interior stylists, personal shoppers, image consultants, and aesthetic-focused lifestyle brands.
Why choose .style?
- Bridges fashion and interior design
- Signals aesthetic focus
- Appeals to visually driven audiences
- Five letters with strong identity
Who runs .style, and since when
Registry data from the .style delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2015
- Delegated 29 January 2015
- Who can register
- Open to anyone worldwide, with no design qualification or portfolio required
- Checked against the registry's own policy
- Our price
- £29.99 a year
- Ex VAT. Renews at the same price
Choosing between .style and .lifestyle for a UK brand
Two extensions in the root zone end in the same five letters, and they are not the same product. .style is the narrower one and the better one for a person or a studio whose output is visual: a stylist, a salon, an interiors practice, a photographer whose portfolio is the pitch. .lifestyle is broad enough to mean almost nothing, which is occasionally what a magazine wants and rarely what a business needs. They are not even run by the same company. .style sits with Binky Moon, LLC under Identity Digital, while .lifestyle is operated by Internet Naming Co., so pricing, policies and reserved lists differ between them.
The .style root zone record has one small oddity. Its IANA delegation report names Binky Moon directly, where most of the portfolio went first to separate applicant companies with names like Snow Moon, Wild Bloom and Corn Willow before 196 contracts were consolidated in March 2018. Nothing follows from that for a buyer. It is a reminder that these extensions are portfolio assets rather than communities, and that whatever the word comes to mean, you are the one who has to build it.
One thing to check before committing. In web development, style means CSS: a stylesheet, a style attribute, a styles folder. If your business builds websites, a .style address will read as a technical term to precisely the people you are pitching to. For a fashion or interiors brand that ambiguity never surfaces. For an agency it surfaces on the first call, and you will spend the next five years explaining it.
Is .style the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.style works well if
- You are a stylist, a salon or an interiors practice, and your own name followed by .style is the address people would guess.
- Your work crosses clothing, interiors and photography, so you want a word that says visual without committing to fashion.
- You are naming a look book, a seasonal collection or a portfolio site that hangs off a main brand on another extension.
- Your name is one common word whose .com went twenty years ago, and the extension turns it into a readable phrase.
Look elsewhere if
- You build websites for a living. To that audience style means CSS, and the address reads as a technical term rather than an aesthetic one.
- Customers need to find you locally. A .co.uk is read by Google as a UK site, this is not, and the .co.uk costs about a third as much.
- You sell stock rather than taste. A shop wants an address that says shop, and .style says point of view.
Selling products rather than services? A .shop tells a first-time visitor what to expect. See .shop pricing.
.style vs .online: which should you register?
These two sit at opposite ends of the specificity scale. .online says you exist on the web, which was a useful thing to say in about 2015 and says very little now. .style says something about the work: that there is taste behind it and that how things look is part of the offer.
The registries differ as well, and that shapes what you get. .style is an Identity Digital string, so it shares the DPML trademark blocking, the reserved lists and the grace period rules with roughly 240 other extensions. .online belongs to Radix, whose sister strings are .site, .store, .tech and .website, and whose premium tiers carry their own renewal pricing. Neither operator is better; they are simply different portfolios with different name pools.
Practically, .online is the safer default for a business that has not decided what it is yet, and .style is the better buy for one that has. If your work is judged on how it looks, the more specific word is doing something for you every time somebody reads it.
| .style | .online | |
|---|---|---|
| What the word promises | Taste, a point of view, visual work | That you exist on the web |
| Registry | Binky Moon, LLC (Identity Digital) | Radix Technologies Inc. |
| Read by web developers as | CSS | Nothing in particular |
| Best suited to | A personal or studio brand | A general business address |
| Sister strings | .lifestyle, run by a different operator | .site, .store, .tech, .website |
.style domain questions, answered
What people ask us before registering a .style domain.
Can't find what you're looking for?
Ask us directlyYes. There is no design qualification, no portfolio review and no trade membership, and there is no local presence rule either. Identity Digital runs .style as an open extension on a first-come, first-served basis. Names come back unavailable for the ordinary reasons: somebody holds it, it is on the ICANN or registry reserved lists, it is priced as a premium name, or a trademark holder has blocked it across the portfolio using DPML.
Scope and ownership. .style narrows to look, taste and visual work, which suits a stylist, salon or studio. .lifestyle covers wellbeing, food, travel, home and anything else a magazine might file under it, which makes it useful for publishers and vague for businesses. They are also run by different companies: .style by Binky Moon under Identity Digital, .lifestyle by Internet Naming Co. Prices, reserved lists and renewal policies are set separately, so check both before assuming they are interchangeable.
Yes, and this is the one case where we would talk you out of it. In front-end development style is a technical word: stylesheets, style attributes, styles directories. An agency at a .style address invites a developer to read it as a CSS reference, which is a small friction on every introduction and a permanent one. If web work is the business, put it on a .co.uk or a .com and keep .style for clients whose work really is about appearance.
No. Google has stated that keywords in a top-level domain give neither an advantage nor a disadvantage in search, and image results are driven by file names, alt text, surrounding copy and page speed rather than by the extension. The address can improve your click-through rate when someone sees it in a result or a bio, which is worth having. It will not put you higher up the page, and no extension will.
Included with Your .style Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Lifestyle Domains Extensions
Register your .style domain today
Secure your .style domain from just £29.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
