.guru Domain
For Those Who Know Their Stuff
Register your .guru domain from just £35.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .guru domain?
The .guru domain is one of the most successful new TLDs, adopted by consultants, tutors, and subject-matter experts across dozens of industries. It's informal enough to be approachable but carries enough weight to signal real expertise. Tech gurus, marketing gurus, and fitness gurus have all made it their own.
Who should register .guru?
Consultants, subject-matter experts, tutors, personal coaches, and niche authority bloggers.
Why choose .guru?
- One of the most adopted new TLDs
- Approachable yet authoritative
- Works across every specialism
- Strong personal branding potential
Who runs .guru, and since when
Registry data from the .guru delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 31 October 2013
- Who can register
- Open to anyone worldwide, with no qualification, licence or verification required
- Checked against the registry's own policy
- Our price
- £35.99 a year
- Ex VAT. Renews at the same price
Google named .guru when it explained new gTLD ranking
When Google published its explanation of how the new generic extensions would be handled in search, it needed examples, and .guru was the first one it reached for. That is a fair measure of how visible the string had become. It entered the root zone on 31 October 2013, among the earliest delegations of the 2012 application round, and landed in a market that had spent a decade choosing between .com, .net and .org.
The word does the selling. A .guru address says you are the one who knows, in a register warmer than "consultant" and less starched than "expert". For a one-person practice that is worth having, and it is why the extension collected tutors, coaches and specialists rather than corporates.
Here is the part a registrar will not usually raise. Nothing is verified. No qualification sits behind the word, and the Identity Digital Acceptable Use Policy lists "holding oneself out as having a status, credential, or authorization associated with a TLD when such status, credential, or authorization doesn't exist" among the behaviours it reserves the right to act on, up to suspending or cancelling a registration. Read that as a caution about how you use the address rather than about buying one. As a tone of voice it is fine. As an implied certificate in a regulated field it is a question you do not want a complainant asking, and a financial adviser or a therapist should think twice.
Our steer for a UK practitioner: a good domain for a personal brand, a weak one for a company that also needs to look institutional.
Overall, our systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search.
What that means if you are buying one
Read the second sentence twice, because both halves matter. No advantage, and no disadvantage either. Choosing .guru will not cost you rankings and will not buy you any, so the case for it is the click and the memorability rather than the crawl. If your name reads better as a .guru than as a hyphenated .com, that is the whole argument, and it is enough.
Is .guru the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.guru works well if
- You are one person selling what you know, and the address will carry your own name rather than a company name.
- Your subject has an obvious keyword whose .com went in about 2004. The .guru of the same word is often still sitting there.
- Clients already use a nickname for you, and the extension finishes the joke rather than starting one.
- You want an address somebody remembers after hearing it once across a table at a networking event.
Look elsewhere if
- You work in a regulated profession. Nothing verifies a .guru, and an address implying expertise you have not evidenced is an easy thing for a complainant to point at.
- You expect to sell the business one day. Acquirers pay for a .com, and a .guru narrows the pool of people who want what you built.
- Cost is a factor. A .guru runs several times the annual price of a .co.uk, and premium names inside the extension run higher again.
Building a limited company brand rather than a personal one? A .co.uk will age better and cost less. See .co.uk pricing.
.guru vs .com: which should you register?
The honest comparison here is not about quality. It is about who has to carry the meaning. A .com name has to do all the work itself, which is why the good ones went early and why what is left needs hyphens, padding or an invented word. A .guru name lets the extension carry half the message, so an ordinary first name or a subject word suddenly reads as a complete idea.
.com wins on defaults. It is what people type without thinking, it is what a customer guesses when they have lost your card, and it raises no eyebrows in a boardroom. .guru wins on availability and on voice. For a personal practice the second of those counts for more than most people expect, because the address ends up on a name badge as often as in a browser.
If the budget covers both, buy both and redirect one. That is what we would advise anybody whose personal brand and company name are different words, and it costs less than most people assume.
| .guru | .com | |
|---|---|---|
| Type | Generic, a dictionary word | Generic, no meaning of its own |
| In the root zone since | 2013 | 1985 |
| Registry | Binky Moon, LLC (Identity Digital) | VeriSign |
| Who carries the meaning | The extension does half of it | The name, on its own |
| Short names left | Most subjects still free | Almost none without hyphens |
.guru domain questions, answered
What people ask us before registering a .guru domain.
Can't find what you're looking for?
Ask us directlyNo. There is no exam, no professional body and no verification of any kind, and anyone in the world can register one. That cuts both ways. It means the name you want is probably available, and it means the word carries no weight a sceptical client would accept on its own. The Identity Digital acceptable use rules do cover claiming a credential you do not hold, so treat the address as a tone of voice rather than as evidence of anything.
Neither. Google publishes its position on this and names .guru as one of its examples: new generic extensions are treated the same as .com and .org, and a keyword in the extension gives no advantage or disadvantage. The one real search consideration is geographic. A .co.uk tells Google the site is British and a .guru tells it nothing, so if most of your enquiries arrive through UK searches, that is a fair point against it.
To some audiences yes, and it is better to find that out now than after the stationery is printed. It reads well for coaching, training, tutoring, creative work and technical consultancy, where an informal register is a feature. It reads badly in finance, law, healthcare and anything sold through a procurement department. Test it by saying "my email is name at yourbrand dot guru" to somebody in your target market and watching their face.
Binky Moon, LLC, part of Identity Digital, according to the IANA root zone database. It was not always so. The delegation record shows .guru went first to Pioneer Cypress, LLC in 2013, one of the separate applicant companies used during the 2012 round, and moved into Binky Moon in March 2018 when 196 contracts were consolidated in a single transfer. For a registrant the practical effect is that .guru now shares its policies, reserved lists and DPML trademark blocking with that whole portfolio.
Included with Your .guru Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Lifestyle Domains Extensions
Register your .guru domain today
Secure your .guru domain from just £35.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
