.reisen Domain
The German Word for Travel, Now a Domain
Register your .reisen domain from just £22.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .reisen domain?
"Reisen" means "travel" in German, and this extension gives German-speaking travel businesses a native-language web address. Tour operators, Reisebüros and holiday rental platforms targeting the DACH market (Germany, Austria, Switzerland) can present themselves in the language their customers search in. For UK operators targeting German tourists, it's an effective market signal too.
Who should register .reisen?
German travel agencies, tour operators targeting German-speaking markets, and holiday providers in the DACH region.
Why choose .reisen?
- Native German travel branding
- Reads as a German address to German buyers
- Names the market in the market's own language
- Strong niche positioning
Who runs .reisen, and since when
Registry data from the .reisen delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 3 April 2014
- Who can register
- Open to anyone worldwide, with no German residency or language requirement
- Checked against the registry's own policy
- Our price
- £22.99 a year
- Ex VAT. Renews at the same price
Reading .reisen the way a German customer does
German capitalises its nouns and domain names are always lowercase, so the two readings of this word cannot be told apart in an address bar. Written as Reisen it is the noun, journeys or travel. Written as reisen it is the verb, to travel. A .reisen domain always shows you the verb, which is why the names that work best on it read as an action: wir.reisen, gemeinsam.reisen, anders.reisen.
Binky Moon delegated the extension on 3 April 2014 and it is open to anyone anywhere, with no German address, no German company and no language requirement whatsoever. That is worth saying out loud, because buyers often assume a German-flavoured extension arrives with German-flavoured paperwork. It does not.
The competition is the problem. German businesses register a .de, and a .de costs £12.99 here against £22.99 for a .reisen. For a UK operator hoping to attract German visitors, the domain is also the smallest part of the job. German-language pages, prices shown in euros and correct hreflang annotations do the actual work, and an English-only site behind a German word is a costume rather than a welcome.
Is .reisen the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.reisen works well if
- Your name plus reisen makes a German phrase that reads as an invitation, and you are content for the address to work as a slogan.
- You run a German-language campaign or sub-brand and want it kept separate from an English main site rather than buried in a subfolder.
- You are a DACH tour operator whose preferred .de has gone, and the descriptive word beats adding a number or a hyphen.
Look elsewhere if
- Your German customers will look for a .de. It is the default in that market and it costs £12.99 here against £22.99 for a .reisen.
- The site is in English. A German word in the address raises an expectation the first paragraph then breaks, which costs more trust than the address earns.
- You want a search signal as well. Google treats .reisen as a generic extension, so it points at neither Britain nor Germany.
Targeting German-speaking travellers properly? A .de is cheaper and is what they expect to see in the address bar. See .de pricing.
.reisen vs .de: which should you register?
.de is the extension a German customer expects, and at £12.99 a year it is a little over half the price of a .reisen. It is also a country-code extension, which Google's documentation describes as a strong signal that a site is intended for that country. .reisen is generic and gives no such signal at all.
So .reisen is not a cheap way of geotargeting Germany. It is a naming device. Use it when the phrase across the dot is the point, or when the .de you wanted has gone. If the aim is simply to be found by German-speaking travellers, buy the .de and write the pages in German.
.reisen domain questions, answered
What people ask us before registering a .reisen domain.
Can't find what you're looking for?
Ask us directlyNo. .reisen is a generic extension run by Binky Moon, open to any person or organisation anywhere in the world. There is no German address requirement, no local administrative contact to appoint, no company registration to evidence and no obligation to publish in German. That surprises people who assume a German word implies German rules. It also means the extension proves nothing about where you are based, so if being German-based matters to your customers, say so on the page rather than hoping the address says it.
No, .de is the stronger choice for that job and it costs less. Google describes country-code extensions as a strong signal that a site is meant for a particular country, and .de is that signal for Germany, while .reisen is treated as generic. A .de is also what German customers expect to see and what they type by habit. .reisen earns its place as a naming device, when the word before the dot completes a German phrase, or as a secondary address alongside a .de rather than instead of one.
It does nothing at all for that. The extension carries no country targeting, so a .reisen site competes in German results on the same footing as a .com. What moves the needle is the content and the signals around it: pages written in German rather than translated badly, prices in euros, hreflang annotations linking the language versions, a German contact address if you have one, and links from German sites. If you want geotargeting from the domain itself, that is what the .de is for.
Included with Your .reisen Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Travel Domains Extensions
Register your .reisen domain today
Secure your .reisen domain from just £22.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
