Digital marketing automation tools for email campaigns, lead nurturing, ad management, and audience engagement. All available with one-click installation on 365i web hosting.
Mautic Community is a free, open-source marketing automation platform designed to help businesses st...
phpList is a free, open-source software solution designed specifically for managing email marketing...
Revive Adserver is a free, open-source ad-serving platform that allows website owners, advertisers,...
SendPortal is a free, open-source email marketing tool designed to help businesses manage their emai...
Self-hosted marketing software covers two jobs that rarely sit in the same box. Three of the applications here (Mautic, phpList and SendPortal) manage subscriber lists and send campaigns. The fourth, Revive Adserver, has nothing to do with email: it serves banner and video advertising on sites you own, and it was previously known as OpenX. What they have in common is that the contact list, the click data and the ad inventory sit in your own database rather than a vendor's.
The commercial versions of this are Mailchimp, Brevo, ActiveCampaign, Klaviyo, MailerLite and HubSpot on the email side, and Google Ad Manager on the advertising side. Their pricing splits two ways. Mailchimp, ActiveCampaign and Klaviyo charge by the number of contacts you store, so a subscriber you never email still costs you money every month. Brevo charges by messages sent instead, with a daily cap on its free tier. Either model starts to hurt at the point a mailing list stops being an experiment and becomes an asset, which is usually when people start reading about open source marketing automation.
Self-hosting is not free, though. You pay in configuration and attention rather than subscription, and the software is the easy half. The hard half is email deliverability, and no self-hosted application solves that for you. Read the next section before you install anything that sends in bulk.
Situations we see often. If one of these sounds like you, this category is worth a look.
A supporter list in the low tens of thousands that receives four appeals a year, on a plan priced by contacts stored rather than emails sent. phpList on an ordinary hosting plan with a relay account behind it costs a small fraction of a per-contact plan, and the list stays in a database the charity controls and can produce for a data subject access request.
Trade bodies, professional institutes and unions often hold member data under rules that make exporting it to a third-party marketing platform awkward to justify. A self-hosted list on UK infrastructure keeps the contact record, the consent evidence and the send history in one place the organisation can point to.
Regional news sites, club websites and niche publications that sell banner slots to local advertisers need impression counts, click reports and campaign end dates, not a programmatic exchange taking a cut. Revive Adserver does exactly that job and reports on it, and the inventory is never brokered by anyone else.
Running campaigns for multiple clients from one hosted account usually means either paying per client or mixing their audiences together. A self-hosted install per client, on separate hosting packages, keeps the data properly separated and the cost flat as the client list grows.
You must check with your hosting provider before sending your first mailing. Ask: Is there a daily limit? Is there an hourly limit? Odds are that there is.
A mailing list application that ships with batch size and throttle settings is telling you something about the environment it expects to run in. Plan the sending route before you import a single subscriber, because retrofitting a relay after your domain has been throttled is much slower than setting one up on day one.
So we're requiring those who send significant volumes to strongly authenticate their emails following well-established best practices.
This is why the hosting question and the deliverability question are the same question. SPF, DKIM and DMARC are DNS records on your domain, so they are yours to publish wherever the software runs, and getting them right matters more to inbox placement than any feature in the application you picked.
Marketing automation and newsletter software is mostly about email infrastructure rather than PHP performance. We help configure SPF, DKIM, and DMARC at the DNS layer during setup, advise on warming up a sending domain rather than blasting from cold, and tune cron to handle send queues without timing out. For teams sending tens of thousands of emails a day, we strongly recommend an external transactional provider like Mailgun, SendGrid, or Brevo rather than relying on shared SMTP.
Deliverability decides everything. Shared hosting mail is built for order confirmations and password resets, and every host caps it hourly or daily. Push a few thousand campaign messages through it and much of it lands in spam whatever the copy says, because the reputation on that IP was earned by other people. The fix is the same on every plan we sell: point the application at an authenticated relay (Amazon SES, Mailgun, Postmark or Brevo), publish SPF, DKIM and DMARC for the sending domain, and keep campaign mail on its own subdomain.
What each one asks of the server. phpList and Revive Adserver are ordinary PHP and MySQL applications, fine on our standard web hosting with a scheduled task. Mautic is different: its requirements page recommends a VPS or dedicated server, warns that shared hosting limits cause update failures, and wants three staggered cron jobs plus npm. SendPortal expects long-running Laravel queue workers and a per-minute scheduler, a cloud server job, and its repository has had no commits since 2024. Revive is different again: a request per impression, statistics tables growing with each one, and ad blockers that know its default delivery paths.
Not for you if you expect the host to fix your inbox placement. We will get the DNS right; list quality, consent records and complaints stay yours.
Common questions we hear from people running marketing software applications on 365i hosting.
Yes for a small list, no for real campaigns. The mail service on a shared hosting plan is sized for transactional messages, and once you are sending to hundreds or thousands of addresses in one go you are doing something it was never built for. Hourly and daily limits will stop you long before your readers complain. Install phpList or Mautic here by all means, then point its SMTP settings at a dedicated sending service. That single change is the difference between a list that reaches inboxes and one that quietly does not.
phpList, in almost every case. It does one job, version 3.7.0 arrived in August 2026 so it is being actively worked on, and it runs on ordinary PHP and MySQL with nothing exotic underneath. Its batch size and throttle settings exist specifically so you can stay inside a host sending limit. Mautic is a marketing automation platform with campaign builders, lead scoring and segment recalculation. If what you want is a monthly bulletin, that is a great deal of machinery to maintain for the job.
Almost always because the sending domain is not properly authenticated, or the sending IP has no reputation of its own. Since February 2024 Gmail has required bulk senders, meaning anyone sending more than 5,000 messages a day to Gmail addresses, to authenticate with SPF and DKIM, publish a DMARC policy and offer one-click unsubscribe. Yahoo asks senders to keep their spam rate below 0.3 per cent. A self-hosted application does none of that for you. Publish the three DNS records, send through a relay so you inherit a maintained IP reputation, and remove addresses that bounce.
Quite possibly, and the arithmetic is worth doing before you install anything. If your list is under a few thousand and you send once a month, a hosted service costs less than the hour a month you will spend on updates, bounce handling and DNS. Self-hosting starts to win when per-contact pricing bites, when you need the contact data in your own database for data protection reasons, or when you want to store fields and behaviour that a hosted plan charges extra for. It is a cost and control decision rather than a technical one.
Request headroom and a maintenance task that actually runs. An ad server answers a request for every impression, so a busy site generates far more hits on the ad server than on the pages carrying the ads, and the statistics tables grow with each one. Revive can trigger maintenance during ad delivery, but its own documentation says scheduled maintenance should be used wherever possible, because the delivery-triggered version is delayed and does not run at all during quiet periods. Set it up as a scheduled task in the My365i control panel and check its log occasionally.
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All 4 marketing software applications available with one-click installation on our fast UK web hosting.
