.red Domain
Energy, Passion, and Visibility
Register your .red domain from just £23.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .red domain?
The .red domain works for brands that want to convey energy, urgency, or passion. Red is the colour of action: it's used in sale announcements, sports branding, and political campaigns because it grabs attention. Brands with "Red" in their name, sports teams, and creative agencies that build around bold aesthetics all benefit from a domain that matches their intensity.
Who should register .red?
Sports brands, creative agencies, political campaigns, and businesses with "Red" in their name.
Why choose .red?
- Colour of action and energy
- Grabs attention in any context
- Strong for sports and creative brands
- Three letters, impossible to mistype
Who runs .red, and since when
Registry data from the .red delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Identity Digital Limited
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 16 January 2014
- Who can register
- Open worldwide; no sector, country or organisation type is checked
- Checked against the registry's own policy
- Our price
- £23.99 a year
- Ex VAT. Renews at the same price
What .red means to a Spanish-speaking reader
Here is something most pages about this extension leave out. In Spanish, red means net or network. So an address ending .red does not read as a colour to roughly half a billion people; it reads as a technology word, which can be a happy accident for a networking or community project and a confusing one for a sports club.
For English readers the appeal is simpler. Three letters, hard to mistype, and it finishes a name that would otherwise need a hyphen: a club, agency or product with Red in the title gets one clean phrase instead of two words run together. That is the strongest case for any colour extension, and it is the only case that survives contact with the annual renewal.
Afilias delegated .red in January 2014 alongside its other colour endings, and Identity Digital Limited now holds the record. Registration is open to anyone, anywhere, with no sector test. As with the rest of that family, short obvious words are premium, so the availability you should check is the specific name rather than the concept.
Is .red the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.red works well if
- Your name ends in Red and the .co.uk version is taken or needs a hyphen, so moving the word behind the dot solves a real problem.
- You are naming something where urgency is the message: a sale site, an alerts service, a campaign that runs for a fixed window.
- You want a short, hard-to-mistype ending for a secondary address that will be printed small on kit, packaging or signage.
Look elsewhere if
- You have Spanish-speaking customers and the site is not about networks. The word means something else to them, and that confusion is yours to fix.
- The colour is incidental to the brand. Paying annually for an association nobody asked for is the most common waste on colour extensions.
- You need local search visibility in the UK, where a generic extension gives Google nothing and a .co.uk costs less than half as much.
For a UK club or local business, the .co.uk should carry the site and this can point at it. See .co.uk pricing.
.red vs .co.uk: which should you register?
The .co.uk wins on the things that are measurable. It is cheaper, it tells Google the site belongs in UK results, Nominet does not publish a UK individual registrant's address by default, and moving it between registrars takes an IPS tag change rather than a multi-day transfer. Nothing about a colour extension competes with that list.
What the three-letter ending gives you is a name that fits. If your club is called Barnwell Red and barnwellred.co.uk went years ago, barnwell.red is short, clean and available. Take it, then register whatever .co.uk you can get and point one at the other, so the site still turns up when somebody searches for the club by town.
.red domain questions, answered
What people ask us before registering a .red domain.
Can't find what you're looking for?
Ask us directlyYes, and it is worth knowing. In Spanish, red means net or network, so a Spanish-speaking visitor reads the ending as a technology term rather than a colour. That is useful if you are naming a community, a mesh or a networking product, and unhelpful if you are a football club hoping the ending reinforces your kit colour. It does not make the extension unusable, but if a meaningful share of your audience reads Spanish, factor it into the decision rather than discovering it later.
Sometimes, but the obvious ones are held back. Identity Digital publishes a Reserved Names policy under which it can reserve names from registration at any time, including premium names priced separately and names reserved to meet ICANN requirements. Short dictionary words in front of a colour are prime candidates. If a name comes back unavailable and nothing resolves on it, that is usually why. Ask us and we will tell you whether it is registered, reserved or simply priced differently.
It works when Red is actually in the club name, and poorly otherwise. Supporters find clubs by searching the town and the sport, and that is where a .co.uk earns its keep, because Google reads it as a UK site and your fixtures, ticket pages and directions all target local searches. If the club is known as something Red, the short address does read better on a programme or a hoarding. Run it as the memorable address in front of a .co.uk rather than instead of one.
Included with Your .red Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Creative Domains Extensions
Register your .red domain today
Secure your .red domain from just £23.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
