.ninja Domain
Stealthy Branding for Tech and Beyond
Register your .ninja domain from just £28.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .ninja domain?
The .ninja domain has been adopted by developers, digital marketers, and freelancers who want a domain with personality. In tech circles, "ninja" has become informal shorthand for someone with sharp skills, and .ninja lets you carry that reputation into your URL. It's not for everyone, but that's the point. It stands out because it refuses to be boring.
Who should register .ninja?
Freelance developers, digital marketers, tech consultants, and personal brand builders who want something different.
Why choose .ninja?
- Stands out from corporate-sounding TLDs
- Popular in developer and tech circles
- Shows personality from the URL
- Memorable and shareable
Who runs .ninja, and since when
Registry data from the .ninja delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Dog Beach, LLC
- The organisation that runs the extension
- In the root zone since
- 2013
- Delegated 19 December 2013
- Who can register
- Open to anyone worldwide, with no restrictions on who may register
- Checked against the registry's own policy
- Our price
- £28.99 a year
- Ex VAT. Renews at the same price
When a .ninja domain works, and when it dates
Every extension carries a tone, and the .ninja domain carries more of one than most. It reached the root zone at the end of 2013, when job adverts were still asking for rockstars, gurus and ninjas, and it wears that moment in a way a neutral extension never has to. Language moves on. An address that read as confident in 2014 can read as dated a decade later, and it is the owner, not the registry, who lives with that.
None of which makes it a bad buy. It makes it a specific one. .ninja works when informality is the message: a personal site, a side project, a small tool, a developer with a following who already writes in that register. It reads as a wink, and a wink is fine if you meant it.
Where it goes wrong is the invoice. Put a .ninja address on a quote to a finance director, a council procurement team or an insurance broker, and you are asking a stranger to take you seriously while making a joke at the same time. Freelancers who do both kinds of work usually solve it by keeping a plain .co.uk for the paperwork and the .ninja for everything else, which costs about a tenner a year more than picking just one.
Dog Beach, LLC runs it as part of Identity Digital. Registration is open and nothing whatsoever is checked.
Is .ninja the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.ninja works well if
- You are a developer or freelancer with a personal brand, and your audience already knows the register you write in.
- You are naming a side project or a small tool, where being memorable beats looking corporate.
- The word finishes your name as a phrase, so the extension is a punchline rather than a label.
- You want an address people repeat after hearing it once, with the extension doing the remembering for you.
Look elsewhere if
- You invoice corporate or public sector clients. Procurement teams read an address before they read a proposal.
- You expect to sell the business one day. A joke in the domain becomes a rebrand somebody else has to pay for.
- Your work is regulated, financial or medical, where informality reads as carelessness rather than character.
Doing serious client work under your own name? Keep a .co.uk for the invoices and add the .ninja for everything else. See .co.uk pricing.
.ninja vs .co.uk: which should you register?
This pairing is really a question about who reads your address. A .co.uk is invisible in the good sense: a British reader sees it and thinks nothing at all, which is what you want on a contract. A .ninja is visible by design, and visibility cuts both ways.
Pick .co.uk for anything with a purchase order attached, and for the local search signal Google gives a country-code extension. Pick .ninja when you want to be remembered by people who already like the way you talk.
Owning both is the pragmatic answer, and at these prices it is barely a decision.
| .ninja | .co.uk | |
|---|---|---|
| Tone | Informal, rooted in the 2010s | Neutral |
| Local search signal | None | United Kingdom |
| Annual cost | Around three times a .co.uk | Low |
| On an invoice | Works against you | Passes without comment |
| Memorability | High | Low |
.ninja domain questions, answered
What people ask us before registering a .ninja domain.
Can't find what you're looking for?
Ask us directlyIt is informal by design, which is a problem in some rooms and an asset in others. A developer with an audience, a side project or a personal site loses nothing and gains a name people remember. A consultancy tendering for public sector work is handing a procurement officer a reason to hesitate. Judge it by who reads your address, not by whether the word itself is respectable.
Mostly individuals rather than companies: freelance developers, digital marketers, personal brands and small tools where the name is meant to be repeated. It rarely turns up as the primary address of an established business, and that pattern is a fair guide. Take it as a signal about the audience the extension suits, rather than as evidence for or against the extension itself.
Yes. There is no residency test, no local presence requirement and no documentation to supply, and it is registered and managed through the My365i control panel like any other extension. Being a generic extension, it carries no British signal in Google, so if local search matters to you a .co.uk should be doing that job alongside it.
Probably less so than it does now, and you should price that in. The word arrived from a moment in technology hiring that has already passed, and extensions built on slang age with the slang. That costs nothing for a personal site you can rename. It costs real money for a business that has printed the address, built links to it and put it on a van.
Included with Your .ninja Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Creative Domains Extensions
Register your .ninja domain today
Secure your .ninja domain from just £28.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
