E-Commerce Domain Names
Browse 27 e-commerce domains from just £24.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
E-Commerce Domain Names
In online retail, your domain name is your shopfront. E-commerce domain extensions like .shop, .store, .market, and .boutique tell customers instantly that your site is a place to browse and buy. These purpose-built extensions are designed for businesses that sell products or services online.
A memorable e-commerce domain can be a powerful branding tool. Extensions like .shop and .store are short, intuitive, and immediately understood by consumers worldwide. For seasonal campaigns, promotional extensions like .sale, .deals, and .discount create urgency and clearly communicate your offer.
Whether you are launching your first online shop or expanding an established retail brand, 365i provides a range of e-commerce domains to match your business model. All registrations include free DNS management and email forwarding, and can be connected to any e-commerce platform or hosting provider.
Picking between .shop, .store, .boutique and just taking the .co.uk
Start with the question that costs money. Will somebody who has never met your brand type a card number into this address? Most shoppers will not blink at .shop or .store now. Both are open to anyone, both entered the root zone in 2016, and both read as what they say. The extensions further down the list are where hesitation lives, and hesitation on a payment page is an abandoned basket.
Of the two, .shop is shorter and the one people spell correctly over the phone, and it suits a name that already describes the trade. .store reads as a destination rather than an action, so it sits better under an invented brand name. It also costs a good deal more, and that gap comes round every year.
When a narrower extension beats both
The descriptive extensions earn their keep when the word is your trade, because the address finishes a sentence: .parts for a spares supplier, .florist for a florist, .tools, .toys, .delivery. Say it out loud first. .watch, .glass and .cards are all ambiguous spoken aloud, and a customer who cannot tell whether you sell timepieces or video will not guess in your favour.
The discount family (.cheap, .discount, .bargains, .forsale) sets your price position in the customer's head before a product has loaded. Keep those for a clearance microsite. .kaufen and .tienda are the German and Spanish words; sell in English and they read as a typing error.
None of this lifts you in search. Google has published that keywords in a top-level domain give no advantage or disadvantage, so .shop will not rank you for shopping queries. Country-code extensions are the exception: Google's own documentation calls a .co.uk a strong signal that a site is meant for that country. If your buyers are British and the .co.uk is free, take it and treat the retail extension as the extra.
What we would suggest
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A UK shop whose .co.uk is gone
.shopIt is the shortest and most widely recognised of the retail extensions, so a first-time buyer reads it as a shop rather than as something unfamiliar. That recognition is what you are buying, and it is worth most at the checkout.
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A brand name that means nothing on its own
.storeIt reads as a place rather than an action, which is what an invented word needs beside it. The trade-off is price: it is one of the dearer options here, so it only pays if you are not also running a .co.uk for UK search.
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An independent clothing or homeware seller
.boutiqueThe word does positioning that your product photography has to work hard for otherwise. It says small, chosen, not a warehouse. That also makes it wrong the moment you start shifting stock by the pallet.
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A trade supplier of spare parts
.partsYour customers already search in the shape of "make model parts", so the domain finishes the phrase they type. This is one of the few cases where a niche extension out-reads a .co.uk instead of just decorating it.
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A clearance or seasonal campaign site
.dealsIt is an address you can print on a flyer in October and quietly retire in January without touching the search history of your main domain. Buying a campaign name is much safer than bending your real one around one promotion.
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A florist taking orders online
.floristIt is one of the few trade words in this list that survives being read down a phone line with no spelling out. Compare it with .watch or .glass, where the listener has to guess which meaning you intended.
Available Extensions
Browse all 27 e-commerce domains from £24.99/yr. All prices exclude VAT.
Mistakes we see with e-commerce domains
Worth reading before you register, because most of these cost money to undo.
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Buying the retail extension and leaving the matching .co.uk on the shelf. Customers, suppliers and your own printed material all drift towards the .co.uk anyway, and if somebody else registers it your order emails end up competing with theirs.
Do this insteadWhere the .co.uk is still free, register both, decide which one is the real address, and point the other at it with a permanent redirect. Put only the real one in your email signature and on your invoices.
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Choosing on the headline price without multiplying it out. One extension in this category is priced by its registry in the hundreds of pounds a year, and several others cost more than twice the cheapest names on the list. A shop trades for years, so that is a recurring line in your accounts.
Do this insteadTake the annual figure from the grid above and multiply it by however long you expect to be trading. Our price is the same on registration and renewal, so that number is the real one rather than a first-year offer.
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Putting a bargain word in your main shopfront address. A customer arriving at a .cheap or .bargains site has been told what you are before a single product loads, and moving upmarket later means changing the address people have bookmarked.
Do this insteadKeep .cheap, .discount, .bargains and .forsale for outlet or clearance sections, and keep the main address neutral. A .shop or a .co.uk lets you sell at any price point without arguing with your own domain.
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Registering .kaufen or .tienda for an English-language shop because the extension was available and short. They are the German and Spanish words for buying and for a shop, so a UK customer reads them as a mistake and cannot repeat them back to you.
Do this insteadOnly take those two if you trade in German or Spanish and the copy on the site matches the extension. For an English-speaking market, .shop does the same job and needs no explaining.
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Never saying the full address out loud. .watch could be timepieces or video, .glass could be a glazier or glassware, .cards could be greetings, playing cards or payments. You find this out when a customer rings and asks what you actually sell.
Do this insteadRead the whole domain to somebody outside your business and ask them what they think the site is. If they hesitate, pick a clearer extension, or pair the ambiguous one with a brand name that removes the doubt.
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Paying a premium for .shop or .store expecting a ranking boost for shopping searches. Google has said outright that keywords in a top-level domain give no advantage or disadvantage in search, so that part of the price buys nothing.
Do this insteadChoose on memorability and on how it looks beside a payment form. If UK search is what matters most to you, register the .co.uk as well: country-code extensions are the ones Google uses to geotarget, and it costs a fraction of the retail extensions.
Included with Every E-Commerce Domains Registration
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
E-Commerce Domains FAQ
The .shop extension is currently the most popular e-commerce-specific domain, followed by .store. Both are short, memorable, and widely recognised. The .com extension remains popular for e-commerce too, but these dedicated extensions can offer better name availability.
Yes. Domains registered through 365i can be connected to any e-commerce platform including Shopify, WooCommerce, Magento, and others. Simply update your DNS settings or point your nameservers to your chosen platform.
Promotional extensions like .sale and .deals work brilliantly for seasonal campaigns, clearance events, and limited-time offers. Many businesses register them alongside their main domain and use them for specific marketing campaigns.
The domain registration itself does not include SSL, but all 365i hosting plans include free SSL certificates. An SSL certificate is essential for any e-commerce site to encrypt customer data and display the padlock icon in browsers.
Yes. A common strategy is to register a memorable .shop domain and redirect it to your main e-commerce site. This is useful for marketing materials, social media profiles, and print advertising where a short, memorable address is valuable.
Both are established enough that most shoppers will not think twice, and neither is a barrier to taking payment. The risk sits with the unusual extensions rather than these two. What reassures people on a payment page is the padlock in the address bar, a real trading address and contact route on the site, and the card logos they expect, far more than the letters after the dot. If you sell to older or less technical customers, a .co.uk still carries the least friction of anything in the UK.
Neither of them is better. Google has published that keywords in a top-level domain give no advantage or disadvantage in search, so a .shop does not help you rank for shopping terms. The one real difference runs the other way: Google treats country-code extensions such as .co.uk as a geotargeting signal, described in its own documentation as a strong indication that a site is intended for that country. For a shop selling mainly to UK buyers, that makes the .co.uk the stronger search choice and the retail extension the branding one.
The registry sets that price, not us. .storage is run as a premium namespace by its operator, and the rate is high at every registrar rather than only here. It also renews at the same level every year, so it is a long-term commitment rather than a one-off cost. That makes it a purchase for a self-storage or removals business where the word is the whole proposition, and a poor choice for general online retail. For anything else in this category, .shop or .store will cost a small fraction of it.
Register your e-commerce domains today
Choose from 27 e-commerce domains from just £24.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
