AI discovery files, AI site identity, and optimising your website for AI-powered search and chatbots.
Version 1 checked if files existed. Version 2 uses actual AI to read them the way ChatGPT would. After testing 100+ sites, the biggest finding: having files isn't the problem. Having broken files is.
The follow-up to our beginner introduction. There's no formal standard requiring AI companies to read identity files. That's normal. Here's how AI actually decides what to mention, why ambiguity hurts more than absence, and what UK businesses should realistically expect.
10 structured files tell AI systems like ChatGPT and Claude exactly what your business does. Most websites have zero. Here's what each file does, how they work together, and why you need all 10.
ChatGPT doesn't search the web for every question. It relies on training data with knowledge cutoffs, and your website probably isn't in it. Here's why AI can't find your business and the practical steps to fix it.
The beginner introduction to AI identity files. They are plain text files that tell ChatGPT, Claude, and Gemini exactly who your business is. Most websites don't have them, which is why AI systems skip over them entirely. Here's what they are, why they matter, and how to get started. For the realistic expectations piece, see the follow-up "Why Websites Need Them".
800 million people use ChatGPT every week. Google AI Overviews appear in 60% of searches. Yet 97% of websites have no AI identity files. Here's what that's costing UK businesses and how to fix it.
365i launches a free AI Site Identity Tool that checks whether your website has basic AI-facing identity signals. With 194,000 sites adopting llms.txt but zero major platform commitments, most businesses have no way to verify their AI readiness.
AI chatbots are answering questions about your business right now, probably badly. Four small text files (llms.txt, ai.txt, brand.txt, ai.json) tell ChatGPT, Claude, and Gemini exactly what you do, what you sell, and how to describe you.
Google quietly added then removed an llms.txt file from Search Central while Discover rolled out AI Mode options that summarise your content before readers click through. SE Ranking's 300k-domain study still shows no citation benefit. Here's what actually matters.
An llms.txt file tells AI tools like ChatGPT and Claude exactly who you are and what you do. Here's what to put in it, what to leave out, and how to make it work for your business.
