.reviews Domain
Where Opinions Drive Decisions

You can register it, but it will not do what you are hoping. Google's review snippet documentation rules out star ratings where the entity being reviewed controls the reviews about itself, which describes a testimonials page on a domain you own exactly. Readers apply the same discount by instinct. If you want stars in search results, the reviews need to sit with an independent platform. Use the .reviews for reviewing other people's products instead.

They are separate extensions run by different companies at different prices. .reviews is operated by Dog Beach, LLC under Identity Digital and reads as a collection. .review is operated by dot Review Limited and reads as one piece of writing. On our price list the singular costs roughly half the plural. Neither is an alias for the other, so a visitor who guesses wrong reaches nothing, and registering both is the only way to cover that.

Yes. There is no editorial test, no platform verification and no check on how you gather ratings. The ICANN registry agreement commits the operator to keeping second level registrations open to lawful registrants and to not limiting eligibility by identity. Identity Digital's acceptable use policy applies afterwards and covers phishing, malware, spam and trademark infringement, so a name that copies somebody else's brand is still a real risk under the standard dispute rules.

The extension itself does nothing for ranking. Google takes no subject meaning from a generic extension, so mattresses.reviews gets no head start over mattressreviews.co.uk. What the extension buys you is a shorter, more memorable address in a category where every sensible .com went years ago. The parts that matter for search are the same as anywhere: original testing, page speed, and reviews that come from users rather than from an editor compiling them.