.link Domain
Connect Everything with .link
Register your .link domain from just £13.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .link domain?
The .link domain works for link-in-bio pages, URL shortening services, affiliate networks, and directory sites. In the social media age, where a single link often serves as the gateway to an entire online presence, .link captures that concept. It's also popular with tech companies building API integration or connectivity products.
Who should register .link?
Link-in-bio services, URL shorteners, affiliate networks, and API connectivity platforms.
Why choose .link?
- Perfect for link-in-bio pages
- Captures the social media link concept
- Works for directories and shorteners
- Four letters, instantly understood
Who runs .link, and since when
Registry data from the .link delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Nova Registry Ltd.
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 9 January 2014
- Who can register
- Open to anyone worldwide, with no restriction on who may register
- Checked against the registry's own policy
- Our price
- £13.99 a year
- Ex VAT. Renews at the same price
Why .link is priced and used as plumbing
.link is the cheapest extension in this group at £13.99 a year, and that price tells you how it gets used. This is plumbing rather than branding. Companies buy short .link domains to sit underneath a marketing platform: branded short links, QR code targets, payment links, profile pages and the one address in a social media bio. Nova Registry, which took the extension over from Uniregistry in May 2022, markets it to registrars in those exact terms, as an add-on sale alongside a main domain.
The arithmetic is the appeal. A four-letter second level plus .link gives a nine-character address, and nine characters plus a short path beats almost anything you can build on a .com with a folder in the middle. If you are printing a link on packaging, a poster or a receipt, characters cost money.
Now the part the marketing leaves out. Short link domains attract suspicion, from spam filters, from corporate link scanners and from people. An unfamiliar domain wrapping an unfamiliar destination is the shape of a phishing message, and mail systems are tuned accordingly. If you plan to send links on a .link domain by email, authenticate it properly with SPF, DKIM and DMARC, send gently at first, and test delivery to the mailbox providers your customers actually use before you commit a campaign to it. That is sound practice on any new domain and it matters more here.
One leftover from the ownership change: IANA still records the WHOIS server for .link as whois.uniregistry.net. That is cosmetic and affects nothing about a registration.
Is .link the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.link works well if
- You want a branded short-link domain to replace a generic shortener, so the links you send carry your own name rather than somebody else's.
- You are building a link-in-bio or profile page and want the address to be its own explanation.
- You are printing URLs on physical things, where every character you cut is a character that survives being read across a room.
- At £13.99 a year the cost of holding one alongside your main domain is small enough not to need a business case.
Look elsewhere if
- This would be your only domain and the address on your invoices. A bare .link reads as a redirect rather than as a company.
- You send a lot of email. Unfamiliar link domains get extra scrutiny from filters, and a cold domain wrapping shortened URLs is the hardest possible start.
- Your customers search for you locally. A .link carries no UK signal and no subject signal, so it does nothing for you in search.
Only need one domain, for the business itself? A .co.uk reads as a company and carries a UK signal. See .co.uk pricing.
.link vs .page: which should you register?
Both get bought for the same broad job, a single short address that points somewhere, and they name different halves of it. A .link names the pointer. A .page names the destination. For a link-in-bio that distinction is close to philosophical, but for a QR code on packaging it is not: what you print is a link, and reading "dot link" aloud tells somebody what to expect.
The security difference is concrete. The .page extension sits on the HSTS preload list, so browsers force HTTPS on every .page address with no configuration at all. A .link needs an ordinary certificate like any other domain, which we issue free anyway, so this is a convenience gap rather than a real one.
Price is near enough level at £13.99 against £15.99. Choose on what the address is for rather than on the two pounds.
| .link | .page | |
|---|---|---|
| Annual price here | £13.99 | £15.99 |
| What it names | The pointer | The destination |
| HTTPS | Ordinary certificate | Forced by browsers via HSTS preload |
| Typical use | Short links, QR targets, bios | Landing and profile pages |
| As a main company address | Reads as a redirect | Reads as a single page |
.link domain questions, answered
What people ask us before registering a .link domain.
Can't find what you're looking for?
Ask us directlyMostly for links you send rather than sites you build: branded short URLs, QR code targets, payment links, referral links and link-in-bio pages. Nova Registry, which has operated the extension since 2022, sells it to registrars on exactly that basis, as a second domain alongside a main one. The appeal is length. A short name plus four characters gives you an address that survives being printed small and read out loud.
A new link-shortening domain of any kind gets extra scrutiny, and .link is used for that job more than most, so the reputation of the extension is not the point: the reputation of your specific domain is. Set up SPF, DKIM and DMARC before you send anything, start with low volumes to your own contacts, and test delivery to the mailbox providers your customers use. Skipping that is how a brand new link domain lands in junk.
Neutral, and mostly beside the point, because a link domain is normally redirecting rather than hosting pages. Google treats .link as a generic extension with no country signal, so it gives you nothing in UK results that a .co.uk would. If you do host real content on one, use permanent redirects on any short links, keep the canonical tags pointing at the main site, and treat the .link as infrastructure rather than as a place to build.
You can, and most businesses should not. The word describes a pointer, so a customer reaching yourbusiness.link half expects to be sent somewhere else, and that impression works against you on an invoice or a quote. Where it does work is a business whose product is links: a shortener, an affiliate network, a bio-page tool. For everything else, use a .co.uk or .com as the address and a .link for the links.
Included with Your .link Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Technology Domains Extensions
Register your .link domain today
Secure your .link domain from just £13.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
