.expert Domain
Claim Your Authority in Any Field
Register your .expert domain from just £51.99/yr. Free DNS management, email forwarding, and 10GB mailbox included with every domain.
What is a .expert domain?
The .expert extension is a versatile domain for specialists and consultants across any industry. Whether you're a cybersecurity expert or a niche technical authority, .expert positions your website as a destination for authoritative knowledge.
Who should register .expert?
Niche specialists, consultants, technical authorities, and professional advisors in any field.
Why choose .expert?
- Positions you as a leading authority
- Versatile across all industries
- Strong signal of specialist knowledge
- Ideal for thought leadership websites
Who runs .expert, and since when
Registry data from the .expert delegation record held by IANA, which maintains the internet's root zone. Eligibility comes from the registry's own policy, and the prices are ours.
- Extension type
- Generic (gTLD)
- Registry operator
- Binky Moon, LLC
- The organisation that runs the extension
- In the root zone since
- 2014
- Delegated 16 January 2014
- Who can register
- Open to anyone worldwide, with no test of expertise at registration
- Checked against the registry's own policy
- Our price
- £51.99 a year
- Ex VAT. Renews at the same price
The .expert domain makes a claim on your behalf
Every other extension in this category names a job. This one grades it. Putting .expert after a business name is a claim about how good you are, made in the one part of a website you cannot footnote or qualify, and that is why the extension divides the people who look at it.
UK advertising rules take a plain view of claims like that. The CAP Code, enforced by the Advertising Standards Authority, requires marketers to hold documentary evidence for claims consumers are likely to regard as objective, and warns separately against presenting an opinion as though it were a fact. Nobody is going to rule on a domain name sitting on its own. But an address doing the same work as a headline claim in your advertising brings the evidence question with it, and a certification, a published track record or a named client list answers that far better than the letters after the dot.
The registry tests none of this. Binky Moon runs .expert on the Identity Digital platform, it was delegated in January 2014 in the first wave of new extensions, and its ICANN agreement carries only the four public interest commitments every new extension signs. There are no sector safeguards, because the word expert was treated as an ordinary dictionary term rather than as a regulated field. That is a useful contrast: .engineering, .legal and .vet all picked up extra obligations that .expert did not.
Subjective claims must not mislead the consumer; marketing communications must not mislead by implying that expressions of opinion are objective claims.
What that means if you are buying one
The practical reading is about the whole page, not the address. If your domain says expert and the site behind it names no qualifications, no clients and no results, you have made the claim in the loudest place available and supported it nowhere. Buy the name if you want it, then earn it in the first screen of copy.
Is .expert the right choice for you?
We would rather sell you the right extension once than the wrong one twice.
.expert works well if
- You have a specialism narrow enough to name and evidence, and an address like pensions.expert says it faster than three words and a hyphen.
- You are building an advice hub, a knowledge base or a question and answer resource that sits apart from the firm paying for it.
- Your credentials are already public: a chartered body, a published book, a recognised certification, an awards record a visitor can verify.
- You want a campaign or product address that a listener can spell after hearing it once on a podcast or a radio slot.
Look elsewhere if
- You have nothing on the site to back the word up. An unevidenced claim in the address is the one thing a sceptical buyer will remember.
- You work in a regulated profession. Solicitors, accountants and financial advisers all answer to bodies that take a dim view of unqualified superlatives.
- Price is a factor. .expert costs several times a .co.uk each year, and the .co.uk is what a UK customer types by reflex.
Selling consultancy rather than staking a claim? The .consulting extension says the same thing without grading yourself. See .consulting pricing.
.expert vs .consulting: which should you register?
These two get shortlisted together constantly, and they are not doing the same job. One describes what you sell. The other describes how good you are at it.
.consulting is a category word. It sets the reader up for a service, it survives you outgrowing your original specialism, and it never has to be defended. .expert is a positioning word. It cuts through faster, it works beautifully in front of a narrow subject, and it puts a claim on the record that the rest of the site then has to carry. It is also the dearer of the two.
A rough test: if you would happily print the word on a business card next to your name, the domain will read the same way. If it makes you wince slightly, that is the reader wincing too.
| .expert | .consulting | |
|---|---|---|
| What it says | How good you are | What you sell |
| Annual cost | Higher | Lower |
| Ages well | Only while the claim holds | Yes, across specialisms |
| Sector safeguards | None in the agreement | Not applicable |
| Best for | One narrow subject | A consultancy practice |
.expert domain questions, answered
What people ask us before registering a .expert domain.
Can't find what you're looking for?
Ask us directlyYes. There is no verification, no professional body check and no evidence to supply, and the registry agreement adds none of the sector safeguards that .lawyer and .engineering carry. Registration takes minutes. The constraint is not who may buy one, it is what the word obliges the rest of your site to prove, because advertising rules apply to the claims you make regardless of where you choose to make them.
It amplifies whatever the site already does. On a page with named qualifications, real case detail and clients who can be checked, the extension reads as confidence. On a thin page with stock photography and no evidence, it reads as a boast and does active harm. Look at your own homepage first and be honest about which of those two it is before you spend the money.
.expert grades you and .consulting describes you. The practical consequence is longevity: a consultancy that moves from IT into operations keeps its .consulting address without a second thought, while a name built around being the expert in one subject gets awkward the moment the subject changes. .consulting is also cheaper each year. Choose .expert when the specialism is the business rather than the current project.
Not for local intent. Google reads .co.uk as a signal that a site targets the United Kingdom and reads .expert as a generic extension with no country attached, so a British searcher gives the .co.uk a small head start that no amount of on-page work removes. For a specialist selling nationally or internationally on subject knowledge, that country signal matters much less and the memorable address may be worth more.
Included with Your .expert Domain
DNS Management
Full DNS zone editor to manage A, CNAME, MX, TXT, and all record types.
Email Forwarding
Set up professional email addresses and forward to any inbox.
Auto-Renewal
Never lose your domain with automatic renewal protection.
Free 10GB Mailbox
One 10GB mailbox (POP3/IMAP) included with every domain, on any TLD.
Other Professional Domains Extensions
Register your .expert domain today
Secure your .expert domain from just £51.99/yr. Free DNS management, email forwarding, and 10GB mailbox included.
